19 Creative Dental Practice Marketing Strategies That Will Revolutionize Your Clinic

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Dental Marketing Strategy Tip #1: Aggressively Grow Your Local Reputation On Google, Yelp, ZocDoc, and Healthgrades

Nothing matters more than your local ratings. Whoever has the highest ratings and most reviews is the king of that local area. As a local business, your ultimate goal is to have the most reviews and highest ratings from all your competitors. Having highly rated local listings has numerous positive effects on your dental practice marketing efforts. If you think about how people decide to try a new location for the first time, whether it is a restaurant, museum, clinic, or mechanic shop, you will find that most people make their decisions based on the ratings of that location. Here are some of the positive benefits of maintaining a highly rated dental practice listing:

  • Increased Visibility On Local Searches
  • Trust and Credibility
  • Higher Click-Through Rates On Listings
  • Increased Conversion Rates On Website & Listings
  • Local Competitive Advantage
  • Enhanced Online Reputation
 

Highly rated GMB, ZocDoc, and Yelp listings increase visibility in local search results. Positive reviews are essential for building trust and attracting new patients. Encourage satisfied patients to leave reviews on your GMB listing. Respond to reviews promptly, addressing both positive and negative feedback professionally and courteously. We recommend creating an aggressive review collection campaign, you can check out our extensive Digital Marketing Guide for Doctors, where we cover how a review campaign works, and how it can help you become king of the areas you service quickly. 

NOTE: Make sure that reviews being left contain keywords that are important to your business. Google can at times highlight that service being mentioned. This is why it is beneficial if you encourage users to talk about the dental service they are happy about. 

 

Example of A Local Search Results For A Mechanic Near Me Showing How Google Highlights Keywords Inside Reviews Left By Customers

 

Dental Marketing Strategy Tip #2:  Run Direct Mail Marketing Campaigns For New Homeowners

 

A creative and intuitive way to get new patients is to send direct mail to new homeowners in your area. Chances are that these new homeowners are new to the area, and they will need to find a new local dentist they can trust. At Doc Digital SEM, we have formulated a way to scrape information on websites, and create mailer campaigns that can target these new homeowners directly. You can also use sites like Zillow.com to pull recently sold homes information, and work with local realtors to promote your business in exchange for a referral payout if the new home owner chooses to visit your clinic. 

Zillow Search Results Showing Homes That Were Sold For Over 300k Within The Last 14 Days

You can send welcome mailers, which could include your service, your story as a business, ratings, testimonials that boast how good patients love your clinic. You can also send promotional offers, free consultations as a “welcome to the community”, and so much more.

NOTE: It is best to use QR codes in your mailer designs so users can scan the QR code and be directed to a micro landing page with information that would be relevant for them to browse through. 

 

Dental Marketing Strategy Tip #3: Offer Virtual Consultations

Woman Smiling and Receiving Virtual Dental Consultation From Home

If your practice offers virtual consultations, then capitalize on marketing them! On Your Google My Business listing, you can add links to book online appointments and virtual care, as well as list virtual consultations on your website’s service page. Offering virtual consultations will help you start preparing for the younger generation that heavily relies on technology to make decisions and receive advice. “Gen Z research studies show that 95% own a smartphone, 83% own a laptop, 78% own an advanced gaming console, and 57% have a desktop computer.” 

Pro Tip: Go through our Affordable Dental Strategies to grow your dental clinic economically! 

 

Dental Marketing Strategy Tip #4 Film High Quality Videos And Market Them On Social

With the growth of users depending on technology to make decisions, video has taken the marketing world by storm. Platforms such as Tik Tok, Instagram, Facebook, and LinkedIn have all adjusted their algorithms to push and reward creators who post video content frequently. 

As these platforms keep pushing the use of media, it is becoming more crucial for businesses to involve media production as part of their marketing plan. But how can a local dental doctor participate in creating viral content that is worth the practice’s time and beneficial for the social user?

 

Generate Fun Engaging Videos That Educate or Grow Brand Awareness

When creating this content, it is important to note that you are not creating a sales pitch with your videos, but instead you’re creating a video that will draw curiosity and drive social engagement. These types of videos best perform on platforms such as Instagram, Tik Tok, and Facebook. You can see samples of videos below where dentists have used social media to grow their social media presence and their dental practice marketing effectiveness:

Viral Dentist Sample 1: In this video you can watch how they simply filmed a procedure and put on of the video a top trending audio on Instagram.

Viral Dentist Sample 2: In this video, you can watch how this dentist performs a composite filling on a real patient. It uses trendy video sound, and a before and after sequence so people can see what a composite filling entails and the results after this procedure. 

There are hundreds of ways you can market your business on social media with video production. The best way to manage a consistent video posting schedule is to create a month-to-month media plan where you have an employee or a videographer come in and shoot a couple hours of content to be used throughout the month. Then you can use tools such as Hootsuite to schedule these videos in advance. These videos should be shared on every social media platform to maximize efforts, including platforms such as Google My Business, Yelp, Twitter, Facebook, and LinkedIn.

 

Dental Marketing Strategy Tip #5: Create A Dental Blog

Search Engine Optimization (SEO) is one of the best lead generation marketing strategies that exists for local and national businesses. SEO includes a myriad of services including, blogging and content marketing, Technical SEO, Reputation Management, Interlinking Strategies, Backlinking, guest posting, and so much more. The main goal of a Dental Blog is to attract all the new patients who are looking to find a reputable brand that can answer all their questions they are seeking.  

Creating blog content such as “Extensive Composite Filling Guide: Everything You Can Expect When Visiting Your Local Dentist”, will help you reach those new patients who don’t know much about composite filling, and are looking to get it done. These users are looking to learn more about the service from a reputable source. This is where you earn the chance to become that reputable voice online. 

At Doc Digital SEM, we tailor our SEO Content Marketing programs to drive meaningful traffic to your site. Speak to one of our digital marketing experts who can help perform an in-depth keyword research & analysis and get you the qualified traffic your business needs. 

BONUS TIP: When you publish a new blog or article, make sure to share the post to your socials, specifically your Google My Business listing. Publishing articles with keywords you want to rank for locally will help you pop up more frequently in the local search results. 

 

Dental Marketing Strategy Tip #6: Design A High Quality Website That Is Optimized For Conversions

Websites can often be the first touch point a user has with your brand. If it is not the first, then it is likely the second or third. A study found that 94% of negative website feedback was design related and that according to Adobe, 38% of people will stop engaging with your website if it contains unappealing content and an unattractive layout. That is almost half of your users abandoning your site if they find the layout overwhelming or difficult to navigate. Below, we included some important things to consider when designing a high-converting website:

Use Only Branded Image Assets

Using non-branded stock photos will give your website a generic feel. Because many dental clinics use generic stock photos, choosing to use branded images will automatically elevate your brand’s presence over your competitors. Stock photos diminishes a brand’s value and causes users to mentally associate your level of professionalism with other smaller dental offices. If you want to compete against the bigger dental offices and assert your brand’s dominance, branded photos are the way to go! 

Include Conversion Opportunities Throughout Your Website

Conversions are typically the most important event for a dental office. Ensure to use horizontal forms and footer forms to maximize conversion points on your website. Also add chat features, click to call buttons, easy to access contact button that leads to contact page, and a “schedule an appointment” button that can be used throughout your website.

A Website Designed By Doc Digital SEM Showing A Horizontal Form That Stands Out, Making It Easy For Users To Convert

A user should be able to convert at any point on your website without leaving the current page they are at. Even on blogs, a user should be able to convert while reading your content! 

Do Not Abuse Pop-ups

Pop-ups have adverse effects on SEO, user experience, and page bounce rate. It is advisable to limit their usage to significant information notices, such as a COVID pop-up banner alert or holiday hours. When employing pop-ups, it is essential to clearly communicate the purpose in large, noticeable letters. This will help users from abandoning the site due to a subpar web experience. By minimizing pop-ups and ensuring their relevance, websites can improve SEO rankings, enhance user satisfaction, and reduce bounce rates.

User Friendly Navigation

Effective navigation is undoubtedly one of the crucial elements to ensure on a website. When a website lacks intuitive navigation, users often find themselves disoriented, unable to easily revisit previously visited pages. On the other hand, a well-designed navigation system empowers users to effortlessly explore the site and locate desired information. This is particularly essential in maximizing conversion opportunities for prospective patients. Including convenient links in the navigation menu, such as accepted insurance options, office locations with relevant details, and dedicated service pages with subpages for each service, can significantly enhance conversions.

Mobile, Web, & Tablet Friendly Versions

Website traffic coming from mobile devices has been consistently increasing over the years. According to Statista, in 2021, mobile devices accounted for approximately 55.7% of all global website traffic. Making sure that your website can accommodate all users regardless of the device they are on is more important than ever. You can use this tool by Google to identify ways to improve mobile functionality: Mobile-Friendly Google Testing Tool

Make Sure Your Website is Branded

Having a branded website sets your dental office apart from the competition, establishing a unique identity and fostering a strong brand presence. To achieve this, it is essential to develop a comprehensive brand kit that encompasses key elements such as fonts, colors, and branded imagery. By incorporating these cohesive branding elements into your website design, you create a visually consistent and professional online presence.

Appealing Visual Design

To enhance the presentation of dental health information on your website, consider incorporating visually engaging infographics that highlight key facts and provide helpful tips about oral health. Infographics are an effective way to present data-heavy content in a more digestible and visually appealing format. This approach not only enhances the user experience but also increases the likelihood of your audience engaging with and sharing the valuable oral health insights you provide. Try adding web design as a Digital Marketing For Dentists strategy and watch your brand grow!

 

Dental Marketing Strategy Tip #7: Offer Virtual Smile Makeovers With AI

Woman Smiling After An AI Smile Procedure For Patient Sample

With AI entering the scene, the possibilities are endless! Now you can offer virtual smile makeovers where a user uploads a photo of their teeth, and AI will remake their smile as if they had a specific procedure done! This creative lead generation approach can all be accomplished by utilizing tools such as Zapier, MailChimp, and AI photo generation apps. It is a great way to add more conversion opportunities to your website.

 

Dental Marketing Strategy Tip #8: Run Google Ad Campaigns

Running Google Ads for dental offices is important for several reasons. Firstly, Google is the most popular search engine, and advertising on its platform allows you to reach a vast audience actively searching for dental services. By targeting specific keywords and demographics, you can ensure that your ads are shown to potential patients who are actively looking for dental care.

Highly Qualified Audience Targeting

Google Ads provide a highly targeted and measurable advertising platform. You can track and analyze the performance of your ads in real-time, allowing you to optimize your campaigns for better results. This means you can adjust your budget, keywords, and ad copy based on data-driven insights, ensuring that your advertising budget is spent efficiently.

Diverse Ad Options

Google Ads offer various ad formats, such as text ads, display ads, and even video ads, allowing you to choose the format that suits your marketing goals. This versatility enables you to showcase your dental services creatively and capture the attention of your target audience effectively. With well-crafted ads, you can differentiate yourself from competitors, promote special offers or discounts, and attract more patients to your practice.

Overall, Google Ads provide an effective and measurable way to reach your target audience, increase brand awareness, and generate leads for your dental office. It allows you to maximize your online presence and drive more traffic to your website, ultimately helping you grow your patient base and expand your dental practice.

 

Dental Marketing Strategy Tip #9 Leverage Remarketing Ads On Social

Remarketing allows you to re-engage with website visitors or previous prospects who have shown interest in your dental services. By placing a Facebook pixel on your website, you can track and target those individuals specifically with relevant ads. This personalized approach helps to remind them about your dental office, reinforcing your brand and increasing the likelihood of conversions.

Creative Diversity

Social media ad platforms provide diverse ad formats, including images, videos, carousel ads, and more. This versatility allows you to present your dental services in engaging and visually appealing ways, capturing the attention of your audience and driving them back to your website.

Cheaper Cost Per Conversions

Social media remarketing ad campaigns can be cost-effective as you are targeting individuals who have already expressed an interest in your dental office. Compared to broader advertising campaigns, remarketing ads typically have higher conversion rates and lower costs per conversion, maximizing the return on your advertising investment.

In summary, running remarketing campaigns on social ad platforms allow you to reconnect with interested individuals, leverage precise targeting options, utilize diverse ad formats, achieve cost-efficiency, and strengthen your brand presence. It is an effective strategy to stay top-of-mind, drive conversions, and grow your dental practice at a fraction of the cost. Typically, a dental office can spend less than $300 a month to maintain an effective dental remarketing campaign. Interested in running an effective dental campaign? Check out our Social Marketing Services!

 

Dental Marketing Strategy Tip #10 Become a Zocdoc Verified Dentist in Your Area

ZocDoc Listing Page For Dental Doctors

Being a verified ZocDoc dentist comes with several advantages that can benefit your dental practice marketing initiatives:

Increased Visibility

As a verified ZocDoc dentist, your practice will gain increased visibility on the ZocDoc platform. This means that potential patients searching for dental services in your area will have a higher chance of discovering your practice and booking appointments.

Trust and Credibility 

The verification process on ZocDoc helps build trust and credibility with patients. Being verified indicates that your practice has met ZocDoc’s requirements and standards, giving potential patients confidence in choosing your services.

Appointment Management

ZocDoc provides a user-friendly platform for managing appointments. You can easily view and confirm appointment requests, set availability, and sync the calendar with your practice management system. This streamlines the scheduling process and reduces administrative tasks for your staff.

Patient Reviews

ZocDoc allows patients to leave reviews and ratings about their experience with your practice. Positive reviews can attract more patients, as potential patients often rely on reviews to make decisions. Being a verified ZocDoc dentist gives you the opportunity to build a strong online reputation through positive patient feedback.

Patient Convenience 

ZocDoc offers features that enhance the patient experience, such as online booking and appointment reminders. This convenience can attract new patients who appreciate the ease of scheduling appointments and receiving reminders to help them stay on top of their dental care.

Targeted Marketing

ZocDoc provides marketing tools and insights to help you reach your target audience effectively. You can access data on patient demographics and preferences, allowing you to tailor your marketing efforts and promotions accordingly.

Integration with Practice Management Systems

ZocDoc can integrate with your practice management system, enabling seamless transfer of patient data and reducing administrative work. This integration streamlines processes and enhances overall efficiency in managing patient appointments and records.

Overall, being a verified ZocDoc dentist offers increased visibility, credibility, appointment management convenience, patient reviews, targeted marketing, and integration capabilities. These advantages can contribute to the growth and success of your dental practice by attracting new patients and enhancing the patient experience.

 

Dental Marketing Strategy Tip #11: Sponsor Dental Hygiene Kits

Partner with local schools or community organizations to provide dental hygiene kits to children or underserved populations. People will be more likely to refer you to a friend if you are someone who people know personally and are involved in a good cause. Being active within school, churches, and community events will put your brand out there in a way where people will want to support your practice because it feels as if they are doing a good deed along with you. 

 

Dental Marketing Strategy Tip #12: Take High Resolution Photos of Your Practice And Share As Google Post

Taking high-resolution photos of your dental practice and sharing them as Google posts can have a significant impact on your online presence and patient engagement. High-resolution photos showcase your practice in the best possible light, allowing potential patients to get a clear and detailed view of your facilities, equipment, and overall ambiance. 

Sharing these photos as Google posts also enhances your online visibility and improves your local search rankings. Google posts appear directly in your Google My Business listing, providing valuable visual content that attracts attention and encourages potential patients to choose your practice over competitors.

Share photos that showcase specific aspects of your practice, such as advanced technology, comfortable waiting areas, friendly staff, or unique services. This targeted approach helps you highlight your strengths and attract patients who value those specific features or amenities.

 

Dental Marketing Strategy Tip #13: Offer Discounts & Specials for New Patients 

Discounts and specials serve as a powerful incentive to attract new patients who may be searching for dental services in your area. By providing exclusive discounts, complimentary services, or package deals, you create a compelling reason for potential patients to choose your practice over competitors. 

Offering special deals allows you to showcase specific services or treatments you want to promote. It can be an effective strategy to introduce new procedures or emphasize the expertise of your dental team. Additionally, you can use a referral rewards program to capitalize on your existing patient base. Offer a free treatment if an active patient refers a new patient. These types of promotions will help you build patients who are brand advocates and do the marketing for you!

 

Dental Marketing Strategy Tip #14: Dental Podcast 

A Dental Doctor Smiling On A Podcast

Having a dental podcast offers the benefit of providing informative and engaging content to educate and connect with a wide audience of patients, dental professionals, and individuals interested in oral health. It will also solidify you as an expert in the field, attracting higher income earners to your practice who want to only trust the best of the best. 

 

Dental Marketing Strategy Tip #15: Publish A Press Release to Local Media

A press release for a dental office offers the benefit of generating media coverage and increasing public awareness about the practice, attracting new patients and enhancing its reputation. Additionally, it serves as a valuable tool for announcing important updates, such as new services, awards, or community involvement, helping to establish credibility and differentiate the dental office from competitors.

By utilizing an expert Digital Marketing Agency such as Doc Digital SEM, you can get featured on top news outlets such as Yahoo News, ABC, FOX, and other top press release outlets!

 

Dental Marketing Strategy Tip #16: Maintain a Positive Attitude and Appearance in the Clinic

 A Family Being Helped At A Front Desk At A Dental Office

While acquiring new patients is undoubtedly crucial, it is equally important for a dental practice to prioritize the happiness and effective communication skills of its staff, who serve as ambassadors for the practice’s standards. While new patients contribute to revenue growth, the retention of existing patients plays a significant role in scaling revenue and fostering long-term success.

 

Dental Marketing Strategy Tip #17: Host a Dental Health Fair

Hosting a Dental Health Fair offers several benefits for both the dental office and the community. Dental Health Fairs provide an opportunity to engage with the local community and raise awareness about oral health. It allows the dental practice to establish a positive presence and build relationships with individuals who may not be regular patients. Dental Health Fairs often offer free or discounted dental screenings, which can help identify potential oral health issues at an early stage. By detecting problems early, individuals can seek timely treatment, preventing the progression of dental conditions and potentially avoiding more complex and costly procedures in the future. It is a win-win situation, benefiting both the practice and the community by promoting better oral health and overall well-being.

 

Dental Marketing Strategy Tip #18: Local Partnerships 

Collaborate with local businesses like gyms, wellness centers, or health food stores to cross-promote each other’s services and offer special discounts to their customers. Partnering with businesses that have some sort of complementing service will help maximize the partnership effectiveness. A dental office can partner with a supplement store and each business can refer each other to new customers/patients! 

 

Dental Marketing Strategy Tip #19: Host A Social Media Giveaway Campaign

Giveaway campaigns allow you to create a fun way to create local community engagement that is viral. A campaign that went viral for one of our local clients included giving away a ping pong table when COVID first hit. Many were stuck at home and had nothing to do. The campaign resulted in 100’s of comments and shares, and over 5,000 submissions!

 

Need A Professional Marketing Agency To Help Create A Winning Dental Practice Marketing Strategy? 

At Doc Digital SEM, we pride ourselves on providing the best Dental Marketing services you can find online for your dental practice. We have over 10 years of marketing experience and have a proven track record of successful marketing campaigns. We aim to only provide you with what your business needs to scale, and do not look to drain the resources of our clients. Instead, we aim to grow with our clients and achieve stellar marketing results. Grow with us, we would love to work with you wherever you are!

 

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