Affordable Dental Marketing Strategies To Try in 2023

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A Dental Doctors Checking The Teeth Of A New Patient Acquired Through Affordable Dental Marketing Strategies

If you’re in the initial stages of launching your dental practice, you likely don’t have a substantial budget set aside for digital marketing. Digital Marketing For Dentists can be expensive, and finding the right partner could prove difficult. In this article, we will discuss seven creative tips that can assist you in initiating or expanding your dental practice using affordable dental marketing strategies.

Optimize Your Dental Practice’s Local SEO

A Image With Dental Equipment & The Words "Optimize For Local SEO" On The Background.

Local SEO is probably the most cost-effective way to grow your patient base. It is a top Dental Marketing strategy to run in 2023 and is highly recommended for local dentists. There are 5 key optimization strategies that you want to implement for your dental practice to reap the benefits of local SEO. Check them out below!

Pro Tip: If it’s your first time setting up a GMB for your dental practice, make sure to check out our Google My Business for Dentists Guide where we cover how to setup your GMB profile for the first time!

Optimize Your Google My Business

Optimizing your Google My Business (GMB) listing is a key step in boosting your dental practice’s online visibility. Here’s how to make the most of your GMB profile:

Complete Your Profile

Fill in every field that Google offers. The more complete your profile, the better. You want to make sure you have a strong profile strength. Include your practice’s name, address, and phone number (NAP), website, hours of operation, and categories 

Ensure To Select The Proper Dental Practice Categories For Your Google my Business Profile

The primary category you should choose for your Google My Business (GMB) listing is “Dentist”. This is the broad category that will encompass most general dental services.

However, Google My Business also allows businesses to select additional categories that further specify the nature of their business. Depending on the services you offer, you could also consider the following categories:

Cosmetic Dentist: If your practice offers cosmetic dentistry services such as teeth whitening, veneers, bonding, etc.

Orthodontist: If your practice offers orthodontic treatments like braces or Invisalign.

Pediatric Dentist: If you specialize in dentistry for children and teenagers.

Periodontist: If you specialize in the prevention, diagnosis, and treatment of periodontal disease and in the placement of dental implants.

Endodontist: If your practice specializes in treatments involving the pulp of a tooth, like root canals.

Oral Surgeon: If your practice offers oral and maxillofacial surgical procedures.

Remember, these categories should accurately reflect the services you offer at your practice. Accurate categorization can help improve your visibility among people who search for the specific dental services you provide.

Add Photos of Your Dental Clinic

Upload high-quality photos to your listing to make it more appealing. Include images of your practice, the waiting area, treatment rooms, and any advanced dental equipment you use. You can also add team photos to give a personal touch.

Use Focus Keywords in Your Description 

Incorporate your focus keywords across your listing, specifically in your business description. However, keep in mind to maintain a natural-sounding description – avoid excessive keyword stuffing as this may hurt your local search if Google finds that you are keyword stuffing. 

Use the Booking Feature

GMB offers a booking feature where patients can directly book appointments. If your dental practice management software integrates with Google, consider enabling this feature.

Monitor GMB Insights

Google offers GMB Insights to understand how patients find your listing and what they do after finding it. Regularly check these insights to optimize your listing further.

Now that you know how to optimize your Google My Business profile, you can now focus on growing your local presence with some affordable dental marketing strategies! These strategies will help you dominate your local ranking and ensure a healthy lead flow for your practice. 

Collect As Many Reviews As Possible To Achieve An Affordable Dental Marketing Solution

A Woman At A Dentist Office With Her Thumb Up Representing A Happy Review For Local SEO

The more positive reviews you have, the more likely you will be shown in the local search results when someone is searching for a dentist near them. The best way to set your marketing goals is to perform a bit of local research for yourself. Use Google’s search engine to search for keywords such as “dentist near me” or “best dentist in Fort Lauderdale”. By using these local searches, you can see who ranks first and how many reviews they have. 

Now that you have an idea of your top ranking competitors, your goal would be to outrank them locally by having more reviews than them. The site that you will want to collect most of your reviews on will be Google My Business. You will also want to collect reviews on platforms such as ZocDoc, Yelp, BBB, and other local directories to let Google know that you really exist in that local area, but your Google My Business listing will be your top priority. If you can prove to Google that you are a highly rated dentist clinic, it will show your listing more to keep users happy! 

Post Regular Updates On Your Google My Business Profile 

Maintaining an active Google My Business (GMB) profile is crucial for local SEO and can have a significant impact on your business’s online visibility. While there is no hard and fast rule about how often you should update your GMB profile, it’s generally a good practice to make updates at least once a week. Consider checking how often your competitors post as well. This will determine how often you will need to add updates to stay on top!

Here’s what you could consider:


Google allows businesses to make posts to their GMB profiles. These can include updates about your practice, special promotions, events, or blog posts. Try to make a new post at least once a week to keep your profile active and engaging.

Geo-Tagged Photos

Regularly upload new photos to your GMB profile. We recommend batch scheduling photos in advance using a tool such as One Up. Photos could include your staff at work, before/after pictures (with patient’s consent), your office environment, etc.

You will also want to geotag your photos using a tool such as GeoImgr. This will help Google understand that your business is really in that local area and that activities are happening at that location. This is a great insider tip to boost your local SEO and is a great way to achieve your affordable dental marketing goals. 


Promptly respond to all reviews left on your GMB profile. When you respond, try to use the keywords that are important to you. Talk about the service and experience, and thank the patient for trusting your dental practice. This not only demonstrates your commitment to

service but also keeps your profile active.

Information Updates

If there are changes to your operating hours, services, or contact information, update your GMB profile immediately.

Remember, Google My Business is not just a listing service. It’s a platform for engaging with potential and existing patients. So the more fresh content and updates you provide, the more reasons you give people to engage with your profile.

Add Location Pages On Your Website To Rank For Local Keyword Searches

Semrush Keyword Search Result For Dentist Fort Lauderdale
Semrush Local Keyword Search Result For Dentist Miami

Location pages usually tend to be easy to rank for. When optimizing your page for local ranking, each location should be the city + the focus keyword. An example of location pages could be “Dentist office in Miami, Florida”. The page will be optimized for that specific location keyword and lets Google know that you provide services for that city. 

Pro Tip: Create a Google Maps Location Widget with Google Maps Quick Builder and embed it on your location page. This helps Google connect your website with your Google My Business profile. Another great tip is to also geo-tag your photos on your location page so that Google can understand your geo-location for that specific page. 

Stand alone, keyword focused location pages become even more important as you open more locations. Some local searches can be in the thousands monthly, so it is important to create these pages with the focus keyword being “city + specialty service”. Do some local keyword research to see how you can rank for these local keywords.

Start Content Marketing To Raise Domain Authority For Local SEO

Content marketing is a powerful strategy to boost your domain authority, which in turn can strengthen your local SEO. It is also a great affordable marketing strategy that will pay overtime.  Here’s how you can use content marketing to grow your local SEO for your dental practice:


Regularly publish blog posts related to dental health, treatments, and services you offer. Each blog post gives search engines more content to index, can help you rank for more keywords, and boosts your domain authority.

Quality Content

Prioritize quality over quantity. Writing well-researched, unique, and informative content not only helps you stand out from your competition but also increases the chances of other websites linking back to your content, further enhancing your domain authority.


Incorporate relevant local and dental-related keywords into your content. This can help you rank higher in local search results. However, make sure the usage of keywords is natural and serves the reader’s understanding.

Link Building

Use your content to build links. This could be through guest posting on other reputable dental-related blogs or offering your content as a resource to local organizations. Backlinks from high-authority sites can significantly boost your domain authority.

User Experience

Ensure that your content is easy to read and navigate. Break up your content into sections with headers, use bullet points where appropriate, and include images or videos. A good user experience can help lower bounce rates and improve your rankings.

Social Media

Share your content on your social media platforms. While social shares may not directly increase your domain authority, they increase visibility, which can lead to more shares and potentially more backlinks.

Regular Updates

Update your content regularly. Not only does this keep your content current for readers, but search engines also prefer fresh content.

Remember, increasing your domain authority is not a quick process. It requires consistent, high-quality content that provides value to your readers. As your domain authority grows, you’ll likely see improvements in your local SEO rankings.

Hire Doc Digital SEM to Run An Affordable Dental Marketing Strategy For You

A Couple Of Dentists Helping A New Patient That Found Their Business Using Affordable Dental Marketing Strategies!

At Doc Digital SEM, we believe in working with you where you are. That is why we offer affordable dental marketing strategies starting at $250. If you would like to dominate your local search results, Doc Digital SEM is your best digital marketing partner to start increasing your patient volume! We offer Google My Business scheduling management, local geo-tag optimization services, PPC management, SEO, Content Marketing, Videography Services, Social Media Management, Marketing Automation, and so much more. We are a full-suite marketing agency ready to help you grow your business in an affordable way. Contact us to launch your affordable dental marketing strategy today and see why Doc Digital is a leading provider of digital marketing services! 

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