Dental Web Design Tips and Tricks | Get More Patient Leads

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A laptop, personal computer, phone, and tablet all equipped with a responsive dental web design related to many modern dental websites.

A dental website is often a new patient’s first impression of your practice. That’s why investing in a beautifully designed, user-friendly website effectively communicates your brand and converts visitors into patients is so important.

With years of experience, the hard-working team at Doc Digital SEM is known for making great dental websites for our clients. In this strategy guide, we’ll provide some of our top dental web design tips and tricks to help you create an eye-catching, high-converting modern dental website.

Focus on Simplicity and Clean Design

A cup of coffee sitting next to a notepad with the schematics for a new dental practice landing page.

One of the most important things to keep in mind for Dental Websites is simplicity. Avoid cluttered designs with too many colors, photos, and animations that distract visitors. Instead, opt for clean, minimalist designs with plenty of white space. This creates a relaxing environment that feels professional and trustworthy.

Some Elements That Contribute To A Simple Dental Website Design Include:

  • Limited color palette – Stick to 2-3 complementary colors
  • Good use of white/negative space
  • Clean, easy-to-read fonts
  • Minimal, clutter-free navigation
  • Plenty of room to breathe between sections

Showcase Your Dental Services

A team of local dentists with a wonderful new website allowing them to market their dental practice online.

Make sure to have a dedicated page on your website for each of your main dental services. This allows you to go into detail about each service and helps patients understand all their options.

Some Ideas For Service Pages:

  • Cosmetic dentistry
  • General dentistry
  • Pediatric dentistry
  • Orthodontics
  • Periodontics
  • Oral surgery
  • Emergency dentistry

For Each Service, Include Details Like:

  • Overview of what it involves
  • Conditions it treats
  • Procedures involved
  • Benefits for patients
  • FAQs
  • Before/after photos
  • Costs

This shows your expertise and helps convert visitors who are specifically looking for a particular dental treatment.

Optimize for Local SEO

A graphic image that says "local SEO", related to local SEO for dental practices.

Most patients are searching for a dentist located near them. So optimizing your site for local SEO is critical.

Some Local SEO Best Practices Include:

  • Having your city and state in the title tag and headlines
  • Prominently displaying your full address
  • Embedding a Google Map with directions on your Contact Us page
  • Getting listed on Google My Business and other local directories
  • Using local keywords throughout your content like “dentist in [city]”

This will help your dental website rank higher when patients are searching for dentists in your geographic area.

Make Appointment Booking Easy

An online dental booking form.

Converting website visitors into real-life patients requires making your appointment booking process as simple as possible.

Some Options To Enable Easy Appointment Booking:

  • Have an online booking form linked prominently on every page
  • Integrate real-time online appointment booking software so visitors can book directly from your site
  • Display your phone number prominently and encourage calling to book appointments
  • List your hours of operation clearly

The easier you make booking appointments, the less likely visitors will abandon your site and look elsewhere.

Showcase Reviews and Testimonials

A happy dental patient that is ready to provide a 5-star review.

Positive reviews and testimonials help establish credibility and trust with potential new patients visiting your website.

Some Best Practices For Showcasing Reviews:

  • Curate and display your best Google, Facebook, and Yelp reviews
  • Include video testimonials from happy patients
  • Share nice reviews on your social media channels
  • Add review badges and star ratings in the header/footer
  • Dedicate a testimonials page with quotes from patients

This social proof goes a long way in convincing visitors that you provide excellent dental care.

Optimize Site Speed

Someone planning out their website optimized for speed.

Site speed is a ranking factor for Google and contributes to higher bounce rates. Slow-loading websites lead to poor user experience and lost conversions.

Some Ways To Improve Dental Website Speed:

  • Enable browser caching
  • Compress images
  • Minify CSS, JavaScript, and HTML
  • Remove unnecessary plugins
  • Upgrade to a faster web host
  • Defer non-critical JS
  • Lazy load images

Test your site’s speed and aim for sub-3 second load times on mobile and desktop. Test your website speed with Pingdom.

Prioritize Mobile Responsiveness

A web developer on their laptop, phone, and tablet editing a mobile-responsive website.

With more patients accessing dentist websites from their phones, having a mobile responsive design is no longer optional – it’s a must.

To Ensure Your Dental Website Is Mobile-Friendly:

  • Use a responsive layout that adapts to fit all screen sizes
  • Check site layout on different device sizes and browsers
  • Implement a mobile navigation menu
  • Size tap targets appropriately for touch screens
  • Avoid heavy images, video, and sliders slow loading
  • Display click-to-call buttons prominently on mobile

Following mobile-first design best practices improves the experience for patients on the go.

Include High-Quality Images and Videos

A high-quality image of a dentist performing a cleaning on a patient.

Visually appealing dental websites incorporate professional photography and videos to engage visitors.

Some tips for selecting dental website media:

  • Use high-res photos that convey warmth, care, and expertise
  • Include pictures of your dental office, staff, services
  • Get consent before using patient photos
  • Hire a professional photographer experienced with dental shots
  • Create videos to showcase your office, procedures, patient stories
  • Ensure all imagery loads quickly and is optimized

Quality images and video help humanize your practice and build trust.

Write Valuable Dental Content

A group of dental tools and 3D models related to the fact that dental content is king.

Your website content plays a big role in attracting search traffic, educating patients, and establishing your expertise.

Some ideas for useful dental website content:

  • Condition overview articles
  • Procedure guides
  • Home care tips
  • Patient stories
  • FAQs
  • Dental health news
  • Answers to common dental questions
  • Blog posts about your dental specialties

Make sure to optimize pages and blog posts for relevant keyword phrases patients may be searching for. This brings in targeted organic traffic.

Make Design Reflect Your Brand

A group of a PC, a tablet, and a phone all reflecting a responsive and well-designed website that fully supports the brand of the client.

Your dental website design should align with and reinforce your overall brand identity.

Some Ways To Achieve Branding Cohesion:

  • Use brand colors, fonts, logo
  • Maintain consistent voice, tone, and messaging
  • Incorporate branded graphics and visual elements
  • Feature your tagline and value proposition
  • Showcase your unique differentiators and specialties

A cohesive design establishes familiarity and strengthens your brand image in patients’ minds.

Leverage Visual Aids

A dentist holding a 3D model visual aid of someone's jaw.

Visuals like charts, diagrams, and infographics are highly engaging on dental websites. They simplify complex dental information for patients.

Some Ideas For Visual Dental Website Content:

  • Anatomy diagrams
  • Infographics about dental health
  • Illustrations of procedures
  • Charts comparing procedures
  • Interactive teeth quizzes
  • Photoshopped before-and-after photos

Visuals help improve comprehension and retention of your dental website content.

Make Use of White Space

An image of dental tools surrounding a physical representation of a tooth, illustrating the power of white space.

Don’t underestimate the power of white space! Having sufficient breathing room between sections improves scannability for visitors.

Tips For Leveraging White Space:

  • Separate paragraphs and sections
  • Avoid cramming in too much text
  • Use whitespace to highlight CTA buttons
  • Leave space around images
  • Keep plenty of margin around the page

Strategic use of empty space on your dental website enhances readability.

Enable Easy Information Access

Patients visiting your website want to find answers to their dental questions easily. Help them by:

  • Creating a robust FAQ page
  • Having a search bar linked to the site search
  • Organizing pages into clear categories
  • Using headings, lists, and text formatting for scannability
  • Linking to related content for deeper dives
  • Including anchor links on long pages to jump between sections

Optimizing navigation and discoverability builds trust and loyalty.

The Power of Captivating Media Production

Captivating media production plays a pivotal role in web design, acting as a compelling gateway to engage and convert visitors. The strategic integration of high-quality content, immersive visuals, and compelling videos can significantly enhance a website’s ability to capture the attention of visitors and guide them toward desired actions. This fundamental aspect of modern web design transforms static websites into dynamic experiences that resonate with audiences.

Dental Website Design FAQ

Here are answers to some frequently asked questions about dental websites:

What Is The Best Color For A Dental Website?

Light blues, greens, and grays are commonly used colors for Dental Websites. They convey a sense of cleanliness, trust, and professionalism. Avoid loud, distracting colors.

Why Should I Do Dental SEO On My Website?

Local SEO Pins On A Map Representing Local Directories

Dental SEO helps you to rank on search engines like Google for relevant dental queries like “dentist near me” or “dental implants Miami.” This brings in targeted new patients from organic search.

How Do I Optimize My Dental Website For SEO?

Some key ways to optimize your site for dental SEO include:

• Incorporating keywords into content, titles, URLs, etc.
• Creating pages targeting important dental keywords
• Optimizing for Local SEO with location-based terms
• Building high-quality backlinks from dental directories and sites
• Producing regular fresh content like blogs
• Ensuring the site is mobile-friendly and fast loading

Why Do Dentists Need A Website?

• Websites are vital for modern dental practices to:
• Establish a digital presence and brand identity
• Attract new patients searching online for dentists
• Provide current and prospective patients 24/7 access to practice information
• Enable booking appointments online at patient’s convenience
• Communicate their services, specialties, and unique value
• Showcase positive reviews and social proof
• Share helpful dental health content and improve care

What Is The Purpose Of A Dental Website?

The main purposes of a dental website is to:
• Attract new patients & leads
• Build trust & credibility
• Educate visitors on dental health topics
• Showcase your dental services & expertise

Other reasons include enabling prospects to book appointments easily on your site and establishing a brand that communicates your unique value propositions.

Supercharge Your Dental Practice With Online Visibility

An image of the Doc Digital SEM logo and 5-star review collection, a dental marketing company that helps dental practices.

Your dental website is a valuable marketing tool and your patients’ first impression of your practice. By implementing the tips covered in this post, you can have a professionally designed, conversion-focused website that helps grow your patient base. Want more dental digital marketing tips? Check out our extensive guide on top-of-the-line Dental Marketing Strategies to run in 2023!

At Doc Digital SEM, our specialized dental web design agency can handle all aspects of creating your custom dental website, from planning the sitemap and wireframes to visual design.

We also optimize and maintain your site for maximum performance. Our custom-designed dental websites not only look beautiful but also attract more patients while reinforcing your brand.

Schedule A Call to discuss any potential dental website design services or other Dental Marketing Services. We can help you with and let’s get started designing an amazing site for your practice!

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