Digital Marketing for Dentists: 26 Bulletproof Marketing Tips In 2023

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Digital Marketing for Dentists - 26 Bulletproof Marketing Tips In 2023

Digital marketing for dentists can be challenging in today’s competitive digital landscape. With so many different dental digital marketing strategies, it can be overwhelming to determine the best approach.

In this comprehensive dental digital marketing guide, we will explore everything you need to know about different digital marketing strategies for dentists that work, equipping you with the knowledge and tools to propel your practice to new heights.

1. Digital Marketing for Dentists Starts With Local Google Reviews

Digital Marketing for Dentists Starts With Local Google Reviews

We often hear the phrase “content is king,” but when it comes to local businesses like dentists, local reviews are even more important than the amount of content on your website. Just like when we want to find a good restaurant near us, people also search for top-rated doctors near them on Google. To master Local SEO For Dentists, the key is to gather the most reviews in your area compared to your direct competitors. The dental practice with the most reviews becomes the king of that local area. Your local reputation is crucial, and it all starts with Google! 

Run A Marketing Campaign Focused On Collecting Reviews

Running a marketing campaign to collect reviews on your Google My Business profile is a powerful strategy to enhance your online reputation and attract more patients. For local businesses, like yours, collecting positive reviews on platforms such as Google My Business (GMB) is essential. Below are some marketing campaign tips you can run to collect more reviews:

Incentivize Reviewing

Consider offering a small incentive, such as a discount on future dental services or entry into a prize draw, for patients who leave a review. However, be cautious not to violate any guidelines or policies set by the review platform.

Collecting reviews is vital for your business. Get creative and aim to get as many reviews as possible. Local SEO is important to maximize your visibility locally.

2. Make Sure To Optimize Your Dental GMB Listing To Maximize Local Search Results

Now that you have a good plan to improve your local reputation, it’s important to update all your business listings with the latest information. For directories like Google and Yelp, include detailed descriptions of your services. Below we included items to check off when completing or optimizing your GMB listing that help improve your local rankings:

  • Complete Your Profile
  • Ensure To Select The Proper Dental Practice Categories For Your Google my Business Profile
  • Add Photos of Your Dental Clinic
  • Use Focus Keywords in Your Description 
  • Use the Booking Feature On Your GMB Listing

Please note that some Google My Business profiles may have different options for categories and descriptions. If you need a step-by-step guide for setting up your GMB, refer to our guide on setting up your Google My Business listings For Dentists.

3. Digital Marketing for Dentists Only Works With A Professionally Branded Website 

Digital Marketing for Dentists Only Works With A Professionally Branded Website

Having a well-designed and easy-to-use website is crucial for a successful dental digital marketing strategy. It’s like having an online version of your dental practice that gives important information to people interested in your services and helps build trust with new visitors. Your website will likely be one of your lead generators for new patients.

Here are some important tips for designing a website that generates a lot of leads.

Make Sure That Your Website Stands Out

Having a Dental Website with a unique brand identity is important for attracting and keeping visitors. It’s better to have a website that stands out rather than using generic stock photos. You want visitors to quickly see what makes you different from your competitors. If you want to maximize your results in digital marketing for dentists, make your website memorable and leave a lasting impression. 

Here are some tips to make your website stand out above the rest: 

  • Create a unique brand identity
  • Create engaging visuals
  • Create a compelling story
  • Add interactive features to improve conversion rates
  • Proudly showcase social proof
  • Ensure your website is easy-to-use 
  • Create user friendly navigation menu & site structure

By following these tips, your dental website will stand out from other dental websites and people will have an easier time remembering your brand! 

4. Create A Direct Mailer Marketing Campaign Targeting New Homeowners

A creative and smart way to attract new patients is by sending mail to people who have recently moved to your area. These new residents may need to find a dentist they can trust. At Doc Digital SEM, we have a special method to gather information from websites and create mail campaigns specifically for these new residents. 

You can also use websites like to scrape information about recently sold homes and create a bi-weekly or monthly mailer list to work with. With this strategy, you can send warm welcome mailers to these new residents. These mailers can introduce your services, share your business story, and include positive ratings and testimonials from happy patients. You can also offer special promotions, like free consultations, to welcome them to the community.

Important Note: It’s a good idea to include QR codes in your mailers. People can scan these codes and be directed to a special webpage with relevant information for them to explore

5. Create A Dental Blog To Acquire New Patients

Create A Dental Blog To Acquire New Patients

Search Engine Optimization (SEO) is a great Dental Marketing strategy for attracting new patients to both local and national businesses. For dental practices, having a blog can help you reach and educate potential patients who have questions or need information.

By creating Dental Blog Content like “Extensive Composite Filling Guide: Everything You Can Expect When Visiting Your Local Dentist,” you can provide valuable information to people who are interested in getting composite fillings but may not know much about the procedure. These users are looking for trustworthy sources to learn from, and your blog can establish you as that reliable voice online. This is an important digital marketing for dentists strategy to include in your overall marketing plan. 

Pro Tip: When you publish a new blog or article, make sure to share the post to your socials, specifically your Google My Business listing. Publishing articles with keywords you want to rank for locally will help you pop up more frequently in the local search results. 

6. Create Location Pages On Your Website To Rank For Local Keyword Searches

Location pages tend to be easier to rank for compared to the root keyword alone. When optimizing your location page for local search results, each location should contain the city as the keyword + the focus keyword. Here is an example of location page’s focus keyword:

“Dentist Fort Lauderdale” 

The page will be optimized for that specific location keyword and lets Google know that you provide services for that city. 

Semrush Kewyword Search Volume For "Dentist Fort Lauderdale"
Pro Tip: Create a Google Maps Location Widget with Google Maps Quick Builder and embed it on your location page. This helps Google connect your website with your Google My Business profile. Another great tip is to also add geo-tagged photos on your location page so that Google can understand your geo-location for that specific page. 

Stand alone keyword-focused Location Pages for SEO becomes even more important as you open more locations. Some local searches can be in the thousands monthly, so it is important to create these pages with the focus keyword being “city + specialty service”. Do some local keyword research to see how you can rank for these local keywords.

7. Produce High Quality Video Content For Youtube And Socials

Video content is important to include in your digital marketing for dentists strategy. As more and more people rely on technology to make purchasing decisions, videos have become a powerful tool in marketing. Social media platforms like TikTok, Instagram, Facebook, and LinkedIn have adjusted their algorithms to prioritize and reward creators who share video content regularly.

With the increasing emphasis on video, it’s important for businesses, including local dental doctors, to include media production in their marketing plans. But what type of videos can you create as a dental practice that will provide value to users? Below we included a list of video marketing ideas to include in your dental video marketing plan:

  • Dental Care Tips
  • Meet the Dentist Reels
  • Patient Testimonials
  • Procedure Explanations
  • Oral Health Q&A
  • Myth-Busting Reels
  • Virtual Tour Reels
  • Smile Transformation Reels

Adding these types of videos to your social pages will help grow brand awareness and patient acquisition over time. Try Dental Video Marketing in your digital marketing plan and watch your practices brand recognition grow overtime!

8. Offer Dental Virtual Consultations

If your practice can do Dental Virtual Consultations, make sure people know about it! On your Google My Business listing, you can put links for online appointments and virtual care. You should also mention virtual consultations on your website’s service page. This is important because younger people use technology a lot to make choices and get advice. 

Studies show that 95% of Gen Z have a smartphone, 83% have a laptop, 78% have a fancy gaming system, and 57% have a desktop computer. So, offering virtual consultations helps you get ready for this tech-savvy generation.

9. Host a Dental Webinar

Host a Dental Webinar

Webinars is a perfect digital marketing for dentists strategy that works like a hook for acquiring new patients. By offering free webinars, you can create pools of prospects for the different services you offer. For example, you can have a webinar on “Babies And Teeth, What To Expect In Coming Years” This will help you hook parents who have newborns into learning more about what to expect with their child’s tooth health in the coming years. You can even run social media ads to supercharge your webinar targeting mothers of newborn children. 

At Doc Digital SEM, we work with data houses to supercharge our Dental Webinar campaigns. They provide us with direct marketing capabilities, making campaigns like this highly successful! 

Other types of Dental Webinars that you could run include: 

  • Dental health tips
  • New dental techniques
  • Q&A session
  • Oral health for families
  • Dental anxiety management
  • Dental treatment options
  • Oral health and overall well-being
  • Dental technology insights
  • Smile Makeovers and Cosmetic Dentistry
  • Collaborations with other dental specialists 

Try webinar marketing in your digital marketing for dentists marketing plan! It is a great way to grow your business presence amongst the local community. 

10. Harness The Power of Local Citations And Local Directories

Listing your dental practice in local directories is important for improving your local SEO. Here are some directories where you should consider listing your practice:

  • Yelp
  • Bing Places for Business
  • Facebook Business
  • Facebook Business Page
  • Yellow Pages
  • Healthgrades
  • Angie’s List
  • Better Business Bureau (BBB)

There are hundreds of directories available where you can list your practice. At Doc Digital SEM, we offer a service to manually list your dental practice in over 100 directories for a flat fee of $350. This is a highly recommended digital marketing for dentists strategy if you haven’t listed your practice in any directories yet. Having over 100 backlinks from trustworthy websites can greatly improve your local SEO rankings. It’s a powerful Affordable Dental Marketing strategy to consider for boosting your dental practice’s visibility.

11. Offer Virtual Smile Makeovers With AI

AI Smile Generator For Dental Doctors

AI technology has opened up a world of endless possibilities in digital marketing! You can now provide virtual smile makeovers by letting users upload a photo of their teeth. AI will then transform their smile to show how it would look after a specific dental procedure. This exciting approach to generating leads can be achieved using tools like Zapier, MailChimp, and AI photo generation apps. It’s a fantastic way to create more opportunities for converting visitors on your website.

12. Run A Google Ads Search Campaign

Using Google Ads for Dental Offices is important for several reasons. Firstly, Google is a popular search engine where many people look for dental services. By advertising on Google, you can reach a large audience who are actively searching for dental care.

Google Ads let you target specific keywords and demographics, so your ads are shown to potential patients who are looking for dental services. This helps you reach a highly interested audience.

Highly Qualified Audience Targeting

Google Ads also provide a way to track and analyze the performance of your ads in real-time. This means you can see how well your ads are doing and make changes to improve their effectiveness. You can adjust your budget, keywords, and ad content based on the data you get. This helps you use your advertising money wisely.

Diverse Ad Options

There are different types of Google Ads, like text, display, and video ads. These ads help you showcase your dental services in a creative way and catch the attention of your target audience. With well-made ads, you can stand out from competitors, promote special offers, and attract more patients to your dental office.

Overall, Google Ads are effective and measurable. They help you reach your target audience, increase brand awareness, and get more leads for your dental office. Using Google Ads can boost your online presence, drive traffic to your website, and help your dental practice grow.

13. Leveraging Social Media Marketing Ads for Dental Offices

Social media is an integral part of everybody’s daily lives. By leveraging Dental Social Media Marketing ads, dental offices can enhance their online visibility, attract new patients, and grow their business.

Benefits of Social Media Marketing for Dental Offices:

  • Targeted advertising for reaching the right audience
  • Building brand awareness and trust
  • Showcasing your services and special offers
  • Encouraging user engagement and interaction
  • Ability to monitor and optimize campaigns for improved results

With a well-executed social media marketing ad campaign, your dental office can attract a steady stream of new patients and establish a strong online presence in the digital landscape.

Pro Tip: Use more video content when advertising on social media to get better results. Videos typically outperform stock images and non-branded assets. 

14. Create A Social Media Content Calendar

Creating a social media content calendar is crucial for dental offices for several reasons. A social media content calendar brings consistency, saves time, allows for strategic planning, ensures a diverse content mix, improves organization, and provides adaptability. It also gives you the room to always have something scheduled, while also giving you the flexibility to schedule a post whenever you need to. 

You can use tools such as Hootsuite, One Up, and Coschedule to schedule your social media content calendars in advance.

By utilizing a content calendar, dental offices can effectively manage their social media presence and engage with their audience to promote their services and build a strong online presence.

15. Create A Content Calendar Specifically For Google

Maintaining an active Google My Business (GMB) profile is really important for your dental practice to be seen by more people online. To make the most of it, try to update your GMB profile at least once a week. It’s a good idea to check how often your competitors are posting too, so you can stay competitive.

Here are a few content ideas to think about:

Google Posts

You can make posts on your GMB profile to share updates about your practice, special promotions, events, or blog posts. It’s a good practice to make a new post at least once a week to keep your profile active and interesting.

Geo-Tagged Photos

Upload new photos to your GMB profile regularly. You can use a tool like One Up to schedule your photos in advance. It’s great to include pictures of your staff at work, before and after pictures (with permission from the patients), and your office environment. Also, use a tool like GeoImgr to add location information to your photos. This helps Google know that your business is really in the local area and that things are happening there. It’s a helpful tip to boost your local SEO and achieve your affordable dental marketing goals.

Remember, Google My Business is more than just a listing. It’s a platform to connect with potential and existing patients. So by creating a content calendar specifically for Google, you provide more reasons for people to engage with your profile.

16. Create A Dental Podcast

Having a dental podcast is a Creative Dental Marketing strategy that helps you share helpful information and connect with people; including patients, dental professionals, and those interested in oral health. It will show that you know a lot about dentistry and make people trust you more. This can attract people who have more money and want the best dental care.

Pro Tip: Use clips (short cuts from your podcast) from your dental podcast to create social media posts and reels. This helps save time and money by attacking two stones at once with your marketing. 

17. Publish A Dental Press Release to Local Media

A press release for a dental office is like a special announcement that gets attention from the media. It helps more people know about the dental office and can bring in new patients. It also makes the dental office look good and trustworthy. The press release is a way to share important news, like new services, awards, or involvement in the community. This helps the dental office stand out from other dentists.

If you work with a digital marketing agency like Doc Digital SEM, they can help you get featured on big news websites like Yahoo News, ABC, FOX, and other places where press releases are published. These all provide good awareness and also provide backlinks to your website! 

18. Add Personalized Email And SMS Marketing Campaigns

Add Personalized Email And SMS Marketing Campaigns

Email Marketing for Dentists is an underestimated yet powerful tool for patient communication and engagement. Email marketing can help you build branded trust, help keep your brand in the patient’s top of mind, and much more. Email marketing can also help with other several important things such as:

  • Understanding Your Audience
  • Building A Segmented Email Marketing List
  • Leveraging Email Automation
  • Providing Valuable Content For Your Patients

Effective email marketing can play a crucial role in enhancing patient relationships. By applying email marketing to your digital marketing plan, you can automate redundant email tasks, create friendly appointment reminder emails, and so much more! 

19. Use Marketing Automation To Lower Overhead Costs

Marketing automation has emerged as a powerful tool that not only streamlines marketing processes but also helps lower overhead costs. By automating marketing processes, personalizing patient communications, and leveraging data-driven insights, you can streamline your operations, lower overhead costs, and improve patient engagement. Embracing marketing automation can give your dental office a competitive edge in today’s digital age while ensuring optimal utilization of resources and achieving long-term success.

20. Schedule A Dental Photoshoot Day To Have Unique Branded Creatives

Schedule A Photoshoot Day To Have Unique Branded Creatives

Having a photographer schedule a Dental Photoshoot day at a dental office offers the benefit of creating digital branded assets that can significantly impact marketing efforts. High-quality and professional photos capture the essence of the dental practice, showcasing its unique environment, team members, and services. These assets can be used across various marketing channels, including the website, social media, and online advertisements, enhancing brand identity and credibility. Engaging visual content helps attract and engage potential patients, build trust, and differentiate the dental office from competitors. It is a must-have digital marketing for dentists strategy every dental practice should execute. 

21. Register As A Verified ZocDoc Dentist in Your Area

Being a Verified ZocDoc Dentist comes with several advantages that can benefit your dental practice marketing initiatives. You can benefit from increased visibility, another layer of trust and credibility, improved appointment management, another area to collect patient reviews, enjoy improved patient convenience and so much more! We recommend considering adding this in your overall Dental Marketing strategy if it makes sense. 

22. Start A Referral Program

Dental Referral Marketing is important for dental offices as it harnesses the power of word-of-mouth recommendations, which hold significant influence and trust among potential patients. When current patients refer their friends, family, or colleagues to a dental office, it serves as a strong endorsement of the quality of care and positive experience they have received. Referral marketing helps to expand the patient base, as referred individuals are more likely to become new patients. It also fosters a sense of loyalty and connection between the dental office and its existing patients. By implementing referral programs and incentivizing referrals, dental offices can leverage the power of satisfied patients to fuel growth and enhance their reputation within the local community.

23. Host A Social Media Giveaway Campaign To Collect Followers On Socials

Giveaway campaigns are a fun way to engage with the local community and make things go viral. It’s a perfect strategy to create a social buzz! Social media giveaways can help your brand grow by requiring users to share and follow for them to participate. One of our clients gave away a ping pong table during the COVID pandemic when people were stuck at home. The campaign became viral and resulted with hundreds of comments, shares, and over 5,000 people entering to participate in the giveaway.

24. Digital Marketing for Dentists Cannot Exist Without Call Tracking, Google Analytics, and Meta Pixels

Incorporating Dental Call Tracking, Google Analytics, and meta pixels into your dental digital marketing strategy is crucial for several reasons. It empowers you with actionable insights, allowing you to optimize your marketing efforts, improve user experience, and drive better results for your practice. It is important for you to know what converts the most, so then you can focus your marketing budget on those campaigns more!

25. Offer Discounts & Specials for New Patients 

Discounts and specials are a great way to attract new patients to your dental practice. By offering exclusive deals and packages, you give people a compelling reason to choose your services over others. Special promotions also allow you to highlight specific treatments or services you want to promote. You can offer these discounts on social, Google My Business Posts, your website, and even places like Groupon! Try Dental Promotions to attract new patients as part of your dental marketing strategy.

26. Hire Doc Digital SEM To Manage Your Digital Marketing For Dentists Campaign

Hire Doc Digital SEM To Manage Your Digital Marketing For Dentists Campaign

Doc Digital SEM specializes in creating bulletproof digital marketing for dentists campaigns that bring you the ROI you need. Our Dental Marketing Agency provides full-suite digital marketing solution for dentists. We offer everything from SEO, PPC, Social Media Management, to consultation and marketing automation. We have helped hundreds of businesses like yours scale their businesses and become more profitable! Give one of our digital marketing doctors a call to see how we can help you grow your dental practice. Our digital marketing agency for dentists is second to none!

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