Google My Business For Dentist: Maximize Your Local Rankings

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A Woman Getting A Dentist Check-Up

In this blog post, we’ll cover what Google My Business for Dentists is, how to manage your Google My Business for Dentists, and why it is effective when it comes to getting more patients and generating more leads for your practice!

What is Google My Business?

A Screenshot Of Google Maps Search Results Showing All The Local Dentists in Fort Lauderdale

Google My Business is a free online tool provided by Google that allows businesses to create and manage their online presence across various Google platforms. GMB is a valuable tool for businesses of all sizes. It can help businesses to improve their online visibility, attract new customers, and build relationships with existing customers.

With Google My Business, businesses can create a business profile that appears in Google Search and Google Maps. This profile acts as a digital storefront, providing potential customers with key details about the business and making it easier for them to find and engage with the business.

We provided an example of what a Google My Business for a Dentist looks like:

Why Should I Use Google My Business for Dentists?

A Female Dentist With A Happy Client

For dentists, GMB can be a powerful tool for attracting new patients and building relationships with existing patients. Here are some of the reasons why dentists should use GMB:

Increased Visibility

GMB can help dentists to increase their visibility in Google Maps and Search results. This means that more people will see their business when they are searching for dentists in their area.

More Leads And Patients

GMB can help dentists to generate more leads and patients by providing potential patients with more information about their practice. This includes their business name, address, phone number, website, hours of operation, and other relevant information.

Local Map Integration

Google My Business integrates with Google Maps, making it easier for patients to find the dental practice’s location and get directions. This is especially important for attracting local patients who may be searching for dental services nearby.

Better Customer Service

GMB can help dentists to provide better customer service by allowing them to respond to reviews and answer questions from potential patients.

Online Reputation Management

Google My Business provides a platform for dentists to manage and respond to patient reviews. By actively engaging with reviews, dentists can demonstrate their commitment to patient satisfaction and address any concerns or feedback. Positive reviews can also attract more patients to the practice.

Google My Business For Dentists is Free To Use

GMB is a free platform, so dentists can use it to manage their online presence without having to spend any money.

Every Competitor is Using GMB

Another important reason for dentists to use Google My Business is that many of their competitors are likely already using it. In today’s digital landscape, it has become increasingly common for businesses, including dental practices, to have a Google My Business profile.

By not utilizing Google My Business, dentists risk falling behind their competitors in terms of online visibility and accessibility. Potential patients who are searching for dental services in their area are more likely to come across the profiles of competitors who have optimized their Google My Business listings.

How to set up Google My Business for Dentist

To get started, you will first head over to and click

Step #1: Click Manage Now For Your Google My Business For Dentists.

Next, input the name of your dentist practice. If it does not appear in the list of existing dentist practices, this means that you have not yet started or created a Business Profile for your dentist practice.

Step #2: Click Add Your Business to Google My Business For Dentists

To proceed, click on the option that says “add your business to Google.”

The next step is to initiate the process of creating your dentist clinic’s Business profile. Begin by typing out the name of your business and selecting “dentist” as the primary category for your business. 

Step #3: Select Main Google My Business Category For Your Dentist Practice And Type In Business Name

If you have a different dentist category or specialty, select this as your main category. Below, we provided all the different dentist categories Google My Business Accepts:

Google My Business Categories For Dentists:

When setting up your Google My Business profile as a dentist, you can choose from several relevant categories that best represent your dental practice. Here are some common categories that you can consider:

  1. Dentist
  2. Dental Clinic
  3. Orthodontist
  4. Pediatric Dentist
  5. Cosmetic Dentist
  6. Endodontist
  7. Oral Surgeon
  8. Periodontist
  9. Prosthodontist
  10. Dental Implants Periodontist
  11. Teeth Whitening Service
  12. Dental Laboratory

These categories help users understand the nature of your dental practice and improve the accuracy of search results when potential patients are looking for specific dental services. Choose the category that closely matches the focus of your dental practice.

Afterward, click on the “next” button to proceed.

Step #4: You can now go ahead and select yes since you’re a dental office that receives patients. if you’re a mobile dentist, or do not have a physical location, then you can select no.

Step #4: Select Yes Since Your Are A Dental Office That Receives Patients. If Your Are A Mobile Dentist, Then Select No

After that, you will need to enter the complete address of your dentist clinic. This includes your street address, city, state, and zip code. It’s vital to have the correct address imputed since this is where your clinic will be exactly pinned on Google Maps.

Step #5: Enter Business Address Information

If you selected no, you can simply choose the cities you provide service to 

Once completed, click “next.”

Sometimes, a list of existing dentist clinics that have the same address or similar addresses as yours will show up. If the name of your dentist practice does not show up, you can select “none of these.”

Then, click “next.”

Step #7: Confirm If Your Provide Home Delivery Or Home Visits

Next, confirm if you provide home delivery or home visits then hit next.

Step #8: Add Your Business Phone Line And Website URL

The next step is to add your business phone line and website URL.

Step #9: Choose if you want to get updates from Google, we recommend yes

Finally, choose if you want to get updates from Google, we recommend yes. This will allow you to get statistics and performance results every month. 

Step #10: Choose a verification method

The next steps are going to be to help Google determine if you are really a human being. They do this to protect their users from false information and spam.

You are going to first be presented with options to verify you are a real person. You are going to choose one of the verification method below:

Step #11: Add Your Business Hours!

Next, you are going to want to add your business operating hours:

Step #12: Turn On Messaging For Your Google My Business Profile

You can then enable messaging so that new prospective patients can directly send your clinic messages from Google Maps and Google Search. Just toggle “Accept messages.”

Then, click “Next.”

Step #13: Add A Business Description!

Then, add a business description for your dentist practice. Here we suggest adding the tagline of your clinic, and a brief description of the services you’re offering. Include main keywords that you would like to focus on as your services such as cosmetic dentistry, ect. Just make sure not to keyword stuff either. 

After that, you are going to want to upload some photos of your dentist clinic. This could include the logo of your clinic, the clinic’s front desk and receptionist, the waiting area, as well a photo of you with your team.

Step #14: Add Photos Of Your Dentist Clinic, Clients, Logos, Ect

If you haven’t set up a Google Ads Account for your dentist practice yet, Google offers a $500 USD credit for opening your first account, which allows you to promote your business on Google’s platform

For now, you can skip this step if you are not ready to start running ads yet.

Step #15: Select Claim Your Credit For Google Ads

If you didn’t add your clinic’s website earlier, Google will list customized domain names that you can choose from to launch a new website. You can also explore more domain names by clicking “Explore more domains.”

Step #16: Get A Custom Domain Name

You can now click “Continue” and save changes to make your Business Profile visible. Once Google Verifies your business, then you can find your business listed on Google My Business!

Do You Want Help Setting up Google My Business for Your Dental Practice?

Hire The Dental Marketing Experts At Doc Digital SEM

Doc Digital SEM is a Specialized Dental Marketing Agency. Our full-suite Digital Marketing Agency in Fort Lauderdale offers fully customizable Dental Digital Marketing solutions that will fit your business and budget. Give us a call if you would like for us to set your Google My Business account up for you or manage any dental digital marketing service for you!

How to Optimize A Google My Business Profile For A Dentist Clinic? 

How to Optimize A Google My Business Profile For A Dentist Clinic 

Optimizing your Google My Business profile for a dentist clinic is essential for maximizing its visibility and attracting potential patients. Here are some tips to optimize your Google My Business profile:

Complete your business information: Ensure that all your business information is accurate, complete, and up to date. Include your clinic’s name, address, phone number, website, and working hours. Double-check for any errors or inconsistencies.

Choose relevant categories: Select the most relevant categories for your dental clinic. Include primary categories like “Dentist” or “Dental Clinic” and consider additional categories that represent your specialized services, such as “Orthodontist” or “Cosmetic Dentist.”

Write a compelling business description: Craft a concise and engaging business description that highlights your clinic’s unique features, services, and expertise. Use relevant keywords naturally to improve search visibility.

Encourage patient reviews: Encourage satisfied patients to leave reviews on your Google My Business profile. Positive reviews not only enhance your reputation but also improve your search ranking. Respond promptly and professionally to reviews, addressing any concerns or thanking patients for their feedback.

Utilize Google Posts: Take advantage of Google Posts to share updates, special offers, events, and informative content. Regularly publish engaging posts to keep your profile active and engage with your audience.

Monitor and respond to messages: Enable messaging through Google My Business to allow patients to contact your clinic directly. Promptly respond to messages to provide excellent customer service and address inquiries.

Monitor performance with Insights: Use the Insights section of your Google My Business dashboard to track important metrics such as visibility, engagement, and customer actions. Analyzing these data points can help you make informed decisions to improve your profile’s performance.

Keep information up to date: Regularly review and update your business information, especially during holidays, special events, or changes in operating hours. This ensures that patients always have accurate and relevant information about your clinic.

By following these optimization tips, you can enhance the visibility of your dentist clinic on Google, attract more patients, and establish a positive online presence in your local area. For an extensive guide on how to optimize your Google My Business profile, check out Affordable Dental Marketing Strategies to Maximize Your Google My Business’s Visibility!

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