10 Digital Marketing Tips On How To Get More Dental Patients

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Growing your dental practice can be a daunting task. Wether you are starting a practice for the first time, or purchasing an existing brand, achieving a healthy patient flow will determine the success of your dental practice. In our blog, we will discuss 10 digital marketing tactics that we use for all of our dental marketing clients that have helped them attain a healthy patient flow, leading to a profitable dental practice!

1. Begin By Understanding Your Competitors

Studying your competitors will be the best way for you to set up a successful digital marketing plan for your dental practice. You will want to use tools such as Semrush, Facebook Ad Library, and SpyFu to take a look at what digital marketing efforts your competitors are investing in. This will give you an understanding of what digital marketing efforts you will want to invest in the most.

For instance, if you see most of your competitors are investing heavily on Google Ads, but none have a good SEO campaign, then your opportunity lies within achieving SEO dominance over your competitors.

You will also want to take a look at all your competitors websites, study their branding, and find what makes your brand unique compared to theirs.

Once you have a good understanding of your competitors, their local authority, branding, paid initiatives, and their reputation, the next step is to develop a killer dental marketing strategy!

2. Develop A Dental Marketing Strategy

Developing a dental marketing strategy involves careful planning and consideration of various elements to attract and retain patients. Here are some things to consider when developing an effective dental marketing strategy:

Set Clear Goals

  • Define specific and measurable marketing objectives. For example, how many new patients a month do you need to attract for you to be profitable? What services do you want to push the most?

Know Your Target Audience

  • Identify your ideal patients, such as families, individuals needing specialized care, or cosmetic dentistry seekers. What are their demographics? Are you trying to attract more elder patients, or younger patients? Answering these questions will help you develop relevant marketing material for your target audience.
  • Understand their needs and preferences.

Budget Allocation

  • Determine your marketing budget. Allocate your funds to various marketing channels such as online advertising, website maintenance, and content creation. Invest heavier where there is the most opportunity for growth.

After you define your objectives, you can then start creating an effective digital marketing strategy that will result in consistent patient flow. Below, we included 10 digital marketing strategies that we use to help our dental clients grow effectively.

3. Create A Professionally Branded & Conversion Optimized Website

Digital Marketing for Dentists Only Works With A Professionally Branded Website

Creating a beautiful Dental Website that converts is one of the most important tasks for achieving an affective dental marketing strategy. Your website will be one of your biggest lead generators and serves as your digital storefront online. A poorly built website will cause prospective patients to lose trust in your practice before they even walk into your office. This is why a well branded website will be a crucial to a successful digital marketing plan!

Make Your Website Design Reflect Your Brand

Your dental website design should align with and reinforce your overall brand identity.

Some Ways To Achieve Branding Cohesion:

  • Use brand colors, fonts, logo
  • Maintain consistent voice, tone, and messaging
  • Incorporate branded graphics and visual elements
  • Feature your tagline and value proposition
  • Showcase your unique differentiators and specialties

A cohesive design establishes familiarity and strengthens your brand image in patients’ minds.

Prioritize Mobile Responsiveness

Today, many of your prospective patients will find your website through their mobile phone. Mobile responsiveness for your dental website should be prioritized, given the increasing number of patients accessing websites on their smartphones. Ensuring your dental website is mobile-friendly involves several key steps including:

  • Use a responsive layout that adapts to fit all screen sizes
  • Check site layout on different device sizes and browsers
  • Implement a mobile navigation menu
  • Size tap targets appropriately for touch screens
  • Avoid heavy images, video, and sliders slow loading
  • Display click-to-call buttons prominently on mobile

Showcase Your Dental Services On Your Website

Make sure to have a dedicated page on your website for each of your main dental services. This allows you to go into detail about each service and helps patients understand all their options.

Some Ideas For Service Pages:

  • Cosmetic dentistry
  • General dentistry
  • Pediatric dentistry
  • Orthodontics
  • Periodontics
  • Oral surgery
  • Emergency dentistry

For Each Service, Include Details Like:

  • Overview of what it involves
  • Conditions it treats
  • Procedures involved
  • Benefits for patients
  • FAQs
  • Before/after photos
  • Costs

This shows your expertise and helps convert visitors who are specifically looking for a particular dental treatment.

4. Create A Highly Effective Local Dental SEO Strategy

A Local Dental SEO strategy is a must-have dental marketing strategy in 2023. Local Dental SEO helps you increase your local visibility on search engines such as Google, Bing, Google Map Pack, and Apple Maps. Ranking for keywords such as “dental practice near me” is a sure way to achieve a consistent patient flow for your dental practice. A few things that influence your local SEO ranking include:

  • Optimizing Your Google My Business To Rank For Relevant Local SEO Searches
  • Collecting As Many Positive Reviews As Possible 
  • Posting Regular Updates On Your Google My Business Profile 
  • Adding Location Pages On Your Website To Rank For Local Keyword Searches
  • Starting A Dental Blog To Raise Domain Authority For Local SEO Searches
  • Harnessing The Power of Local Citations And Local Directories
  • Adding Local Schema Markup To Your Website
  • Creating Local Video Content For Youtube And Your Website

Adding Local SEO to your dental marketing plan is a sure way to get more patients to your office. It is a Doc Digital SEM approved strategy!

5. Create A Dental Blog On Your Website

Create A Dental Blog To Acquire New Patients

Imagine a dental blog as a cutting-edge digital hub where dental professionals create educational articles, share compelling industry news, and dive into highly searched topics about oral health and dentistry. This dental blog serves as a rich repository of knowledge for prospective patients while providing dental practices with a way to establish a genuine connections with them. Here’s why a dental blog emerges as the stealthy champion of digital marketing:

  • Educational Value: Blogs provide an opportunity to share valuable information, tips, and updates about dental care, building trust and credibility among readers.
  • Improved SEO: Regularly updated blogs can enhance a website’s search engine optimization, making it more discoverable by potential patients online.
  • Establishing Authority: By showcasing expertise in dental topics, a blog positions a dental practice as an authority in the field, attracting patients seeking reliable advice.
  • Content Sharing: Blog content can be shared on social media, expanding a practice’s reach and drawing in a wider audience.
  • Patient Education: Blogs can educate patients about various treatments and procedures, helping them make informed decisions about their oral health.
  • Building Relationships: Consistent blogging allows for a personal connection with patients, increasing the likelihood of them choosing your practice for their dental needs.
  • Long-term Benefits: Quality blog content continues to attract and engage patients over time, offering long-term marketing benefits for your dental practice.

SEO yields one of the highest return on investment (ROI) long-term. Once you dominate the top of page search results for your main keywords, you will have a consistent amount of users visiting your website every month. Keyword searches for dental topics can be in the thousands, and even ten thousands or more monthly. Do an extensive keyword research to see what blog content you can create to drive more traffic to your site!

Create Blog Content That Aims To Answer A Patient's Questions

6. Develop An Effective Social Media Marketing Strategy

Social Media Marketing For Dentists is an invaluable tool for dental practices looking to expand their reach, build patient relationships, and grow their dental practice. Some reasons why social media marketing is a game-changer for dental practices include:

  • The ability to build a brand presence through social media platforms.
  • The opportunity of create a story that resonates with your prospective patients.
  • The ability to create engaging videos, reels, and informative, shareable content.
  • The ability to stay top-of-mind by having a consistent posting schedule.
  • The lower costs per impression compared to other advertising platforms such as Google Ads provides cheaper advertising opportunities.
  • The ability to engage with your patients on social media.
  • The opportunity to host giveaways, promotional offers, and important updates to all your followers.

Social media marketing is a great way to drive more quality leads to your dental practice. Dental practices can create meaningful campaigns to raise awareness and establish a meaningful connection with users. Creating a social media marketing campaign can involve many creative strategies such as offering a free consultation for first time patients, creating an online quiz for users who may wonder if they have cavities or not, or offering a free education webinar on a specific topic of interest. Try social media marketing and see how it will help your dental practice grow!

7. Run Google A Google Ads Campaign

Google PPC Ads

What Type of Google Ad Campaigns Work Best For Dentists?

Google Ads for Dentists allows dental professionals to bid on specific keywords related to a dental services, which in return will allow their ads to appear at the top of Google’s search results. This targeted approach ensures that dental practices connect with potential patients actively seeking dental services in their local area! Here are some campaign types to consider:

  • LSAs: LSAs are a game-changer for dentists seeking to establish a strong local presence. With the “Google Guaranteed” badge and prominent placement, LSAs instill confidence in potential patients, making them more likely to choose your dental practice.
  • Search Ads: Text-based ads that appear at the top of Google search results when users enter relevant keywords. They are effective for targeting users actively searching for dental services.
  • Display Ads: Visual ads displayed on various websites within Google’s Display Network. Display ads can boost brand awareness and remind potential patients of your dental practice.

Try Google Ads for your dental practice!

8. Create High Quality Video Content For Your Socials

Video marketing has become an essential digital marketing strategy for dental practices in 2023. Platforms like Tik Tok, Instagram, and Facebook have reshaped how video marketing works. Below we included some staggering video marketing stats*

  • The potential ad audience on Reels is 758.5 million users.
  • People reshare Reels 1 billion times a day through DMs.
  • Reels take up 30% of the time people spend on Instagram.
  • 21% of U.S. Gen Z adults use Reels weekly.

*Source

Short form video content is revolutionizing how we create content. In 2022, 66% of users preferred short-form videos over any other type of social media content. That is a 50% increase from 2020! Revolving your brand around short-from video content on socials is the best way to reach outside your current follower base, and ensures great exposure to people who are interested in a specific subject! Below we included some great short-form video topics you could include in your dental video marketing strategy for your dental practice:

  • Engaging Dental Care Tips
  • Meet the Dentist Reels
  • Patient Testimonials
  • Procedure Explanations
  • Oral Health FAQ
  • Myth-Busting Reels
  • Behind The Scenes Reels
  • Smile Transformation Reels (Before & Afters)

Try Dental Video Marketing and see how well it works as part of your overall digital marketing strategy!

9. Host a Dental Webinar

Webinars work very well for generating new patients for your dental practice. By offering free Dental Webinars, you can draw interests for the different dental services you offer. For example, you can have a webinar on “Babies And Teeth, What To Expect In Coming Years”. This will help you draw interest in parents who have newborns and want to learn more about what to expect with their child’s tooth health in the coming years! Webinars are a great way to educate prospective patients and develop a strong relationship with patients in your community!

Pro Tip: You can supercharge your dental webinars by creating a paid social media advertising campaign. A paid campaign will allow you to draw interest to people who are interested in dental services but may have more questions regarding the service or procedure. Adding an FAQ will also help you build trust with the attendees.

10. Hire Doc Digital SEM To Manage Your Dental Digital Marketing Campaigns

Hire The Dental Marketing Experts At Doc Digital SEM

Doc Digital SEM is a full-suite Medical Marketing Agency with a specialty focus on dental marketing. Our Dental Marketing Agency has time-tested and proven digital marketing strategies that has helped 100’s of dental companies grow monthly with new patient acquisition. Allow us to create a winning lead generation campaign through our top-of-the-line digital marketing services! You will love the results, and so will your new patients! Our Digital Marketing for Dentist services are second to none!

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