Local SEO For Dentists: 10 Tips To Dominate Your Local Rankings

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Local SEO For Dentists: 10 Tips To Dominate Your Local Rankings

Local SEO for dentists is one of the most cost-effective ways of growing your patient base for your dental practice in 2023. It is a top Dental Marketing strategy and is highly recommended for dentists with physical locations or service areas. In this article, we will cover 10 tips to dominate your competitors locally!

Local SEO For Dentists Tip #1: Optimize Your Google My Business For Local SEO Results

Local SEO For Dentists Tip #1: Optimize Your Google My Business For Local SEO Results

Optimizing your Google My Business (GMB) listing is a key step in boosting your dental practice’s online visibility. Here is how you can make the most of your Google My Business profile:

Complete Your Profile

Fill in every field that Google offers. The more complete your profile, the better. You want to make sure you have a strong profile strength. Include your practice’s name, address, and phone number (NAP), website, hours of operation, and categories 

Ensure To Select The Proper Dental Practice Categories For Your Google my Business Profile

When creating a Google My Business (GMB) listing for your dental practice, it is important to select the primary category of “Dentist” as it encompasses most general dental services. However, GMB also allows you to choose additional categories that provide more specific information about your business.

Consider the following categories based on the services your practice offers:

Cosmetic Dentist: If your practice provides cosmetic dentistry services like teeth whitening, veneers, bonding, etc.

Orthodontist: If your practice specializes in orthodontic treatments such as braces or Invisalign.

Pediatric Dentist: If you focus on dentistry for children and teenagers.

Periodontist: If your dental practice specializes in diagnosing, preventing, and treating periodontal disease, as well as performing dental implant procedures, you can select this category. 

Endodontist: If your practice specializes in treatments involving the tooth pulp, such as root canals.

Oral Surgeon: If your practice offers oral and maxillofacial surgical procedures.

Remember to choose categories that accurately represent the services provided by your practice. Accurate categorization can enhance your visibility among individuals searching for specific dental services.

Pro Tip: If you are setting up a GMB profile for your dental practice for the first time, we recommend referring to our comprehensive guide, “Google My Business for Dentists,” which provides step-by-step instructions on setting up your GMB profile.

Enhance Your Dental Clinic’s Listing with Photos

To make your listing more appealing, be sure to upload high-quality photos that showcase your dental clinic. Include images of your practice, the welcoming waiting area, treatment rooms, and any advanced dental equipment you utilize. Additionally, consider adding team photos to provide a personal touch and establish a connection with potential patients.

Optimize Your Business Description with Focus Keywords

When crafting your business description, incorporate your focus keywords strategically throughout the text. However, it is crucial to maintain a natural and readable description. Avoid excessive keyword stuffing, as Google may penalize your local search ranking for doing so. Strike a balance between incorporating keywords and creating engaging, informative content.

Utilize the Booking Feature

If your dental practice management software integrates with Google, take advantage of the booking feature provided by GMB. Enabling this feature allows patients to book appointments directly through your listing, streamlining the appointment scheduling process and enhancing convenience for potential patients.

Monitor GMB Insights

Regularly monitor the GMB Insights feature provided by Google. This valuable tool provides insights into how patients discover your listing and their actions after finding it. By analyzing these insights, you can gain a better understanding of your audience and make informed decisions to optimize your listing further.

By following these recommendations, you can enhance your dental clinic’s online presence and attract more patients to your practice.

Local SEO For Dentists Tip #2: Collect As Many Reviews As Possible 

A Child Happy With A Dentist

Having a high number of positive reviews greatly increases the likelihood of your dental clinic appearing in local search results when people search for a dentist in their area. To set local SEO marketing goals, it is important to conduct local research. Utilize Google’s search engine to search for relevant keywords like “dentist near me” or “best dentist in Fort Lauderdale.” These local searches will help you identify the top-ranking competitors and the number of reviews they have.

Once you have identified your primary competitors, your goal should be to surpass them in local rankings by accumulating more reviews. The primary platform to focus on for collecting reviews is Google My Business. However, it is also beneficial to gather reviews on other platforms such as ZocDoc, Yelp, BBB, and other local directories. By doing so, you demonstrate to Google that your dental clinic is active and prominent in the local area.

You should prioritize building a strong presence on Google My Business as it holds significant weight in influencing search rankings. If you can establish a reputation as a highly-rated dental clinic according to Google’s metrics, your listing will be more prominently displayed, ensuring user satisfaction.

Local SEO For Dentists Tip #3: Post Regular Updates On Your Google My Business Profile 

A Dentist Looking At Some Oral X Rays

It is important to regularly update your Google My Business (GMB) profile to improve your local SEO and increase your online visibility. While there is no fixed rule for how often you should update your profile, it is generally recommended to make updates at least once a week. You can also check how often your competitors post and adjust your frequency accordingly to stay ahead.

Here are some things you can consider:


Use the post feature on your GMB profile to share updates about your practice, special promotions, events, or blog posts. Making a new post at least once a week keeps your profile active and engaging.

Geo-Tagged Photos

Upload new photos regularly to your GMB profile. You can use tools like One Up to schedule photos in advance. Include photos of your staff, before-and-after pictures (with patient consent), and your office environment. To boost your local SEO, use a tool like GeoImgr to geotag your photos, which helps Google recognize your business’s location and activities.


Respond promptly to all the reviews left on your GMB profile. When replying, talk about the service and experience provided, and express gratitude to patients for choosing your dental practice. This not only shows your dedication to customer service but also keeps your profile active. Try to use important keywords when replying to your reviews, or talking about the service performed. This will help Google understand that your dental practice offers this type of service and will serve your listing to users. Google will typically bold the search term in the review, see the sample image below:

Google Local Results For "Wisdom Extraction Near Me" Showing Highlighted words From Reviews Left By Customers

Information Updates

If there are any changes to your operating hours, services, or contact information, update your GMB profile immediately to keep it accurate and reliable.

Remember, GMB is not just a listing service but also a platform for engaging with potential and existing patients. By providing fresh content and regular updates, you give people more reasons to interact with your profile and improve your online presence.

Local SEO For Dentists Tip #4: Add Location Pages On Your Website To Rank For Local Keyword Searches

A Blue Location Pin On A Road

Location pages are often easier to rank for in search results. When optimizing your page for local ranking, it is important to include the city and the focus keyword for each location. For example, a location page could be titled “Dentist Office in Miami, Florida.” This page would be specifically optimized for that particular location keyword, letting Google know that your dental services are available in that city.

Pro Tip: Use Google Maps Quick Builder to create a Google Maps Location Widget and add it to your location page. This helps Google link your website to your Google My Business profile. Another helpful tip is to geotag your photos on the location page, so that Google can recognize the specific geographic location associated with that page.

As you expand your business to multiple locations, individual location pages that focus on specific keywords become increasingly crucial. Local searches for specific services can often reach thousands of monthly searches. Therefore, it is essential to create dedicated pages with keywords that include the “city” and the “specialty service.” Conduct local keyword research to understand how you can optimize these pages and improve your ranking for relevant local keywords.

Semrush Local Keyword Search Result For Dentist Fort Lauderdale

Local SEO For Dentists Tip #5: Start Content Marketing To Raise Domain Authority For Local SEO

A Dental Doctor Smiling

Content marketing is a powerful strategy that can improve your local SEO by increasing your domain authority. It is also an affordable marketing strategy that provides long-term benefits. Here’s how you can use content marketing to enhance your local SEO for your dental practice:


Regularly publish blog posts about dental health, treatments, and services you offer. Each blog post adds more content for search engines to index, helps you rank for additional keywords, and strengthens your domain authority.

Quality Content

Focus on creating well-researched, unique, and informative content. Prioritizing quality over quantity sets you apart from competitors and increases the likelihood of other websites linking back to your content, thereby boosting your domain authority.


Incorporate relevant local and dental-related keywords naturally into your content. This can improve your ranking in local search results and help readers understand your content better.

Link Building

Use your content to build links. Guest post on reputable dental-related blogs or offer your content as a resource to local organizations. Backlinks from high-authority sites significantly enhance your domain authority.

Regular Updates

Keep your content up to date. This not only provides current information for readers but also aligns with search engines’ preference for fresh content.

Remember, increasing your domain authority takes time and consistency. Prioritize creating valuable content that delivers meaningful benefits to your audience. As your domain authority grows, you can expect improvements in your local SEO rankings.

Local SEO For Dentists Tip #6: Harness The Power of Local Citations And Local Directories

Local SEO Pins On A Map Representing Local Directories

Listing your dentist practice in local directories can improve your local SEO. Here are some important local directories where you should consider listing your practice:


A popular online directory where users can find and review businesses. Having a presence on Yelp can enhance your online reputation and visibility.

Bing Places for Business

Similar to GMB, Bing Places allows you to create a listing for your dental practice, increasing your visibility on Microsoft’s search engine.

Facebook Business

Claiming and optimizing your practice’s Facebook Business page can improve your local SEO and provide an additional platform for engaging with your audience.

Yellow Pages

A well-known directory that connects users with local businesses. Listing your practice on Yellow Pages can improve your online presence and reach a wider audience.


A directory specifically focused on healthcare providers, including dentists. Having a listing on Healthgrades can enhance your credibility within the healthcare industry.

Angie’s List

A trusted directory that features consumer reviews and ratings. Listing your practice on Angie’s List can help attract potential patients and improve your local SEO.

Better Business Bureau (BBB)

Joining the BBB and getting accredited can enhance your reputation and credibility. It also provides a listing on their directory, boosting your local visibility.

Remember to ensure that your listings in these directories are accurate and consistent across all platforms. Providing detailed and up-to-date information, along with positive reviews from satisfied patients, can significantly improve your local SEO and attract more patients to your dental practice.

Pro Tip: There are over 100+ local directories that you can list your dental practice. At Doc Digital SEM, we offer manual local listing services to over 100+ directories for a flat fee of $350. This is highly recommended if you have not listed your dental practice in any local directories. Do not pass up on having over 100 backlinks from authoritative websites. This is a great strategy to increase local SEO rankings for your dental practice.

Local SEO For Dentists Tip #7: Do A Local Press Release

Local SEO For Dentists - A Laptop Showing A Local Press Release

A local press release can be beneficial for your dental office in improving local SEO and rankings. Here’s how a local press release can help:

Increased Online Visibility

When you distribute a press release, it can be picked up by various online media outlets, increasing the visibility of your dental office in the local community. This leads to more online mentions and potential backlinks to your website, which can positively impact your local SEO.

Local Citations

A press release often includes your dental office’s name, address, phone number, and website (NAP+W). These consistent citations across different media outlets can contribute to building a strong local SEO presence. Search engines, like Google, consider these citations when determining local search rankings.

Brand Awareness

Press releases help raise awareness about your dental office in the local community. When people come across your press release, they become familiar with your brand, leading to increased recognition and potential word-of-mouth referrals.

Authority and Credibility

A well-crafted press release can position your dental office as an authority in the local dental industry. It allows you to highlight your expertise, achievements, community involvement, or any unique aspects of your practice. This can improve the credibility of your brand and attract potential patients.

Local Media Coverage

Press releases have the potential to catch the attention of local media outlets, such as newspapers, magazines, or news websites. If a media outlet decides to cover your story, it can provide valuable exposure to your dental office and significantly enhance your local SEO efforts.

Backlink Opportunities

When media outlets cover your press release, they often include a link back to your website. These backlinks from authoritative and reputable sources can significantly improve your website’s domain authority and local search rankings.

Overall, a well-executed local press release can help your dental office gain visibility, credibility, and improved local search rankings, contributing to the growth of your practice.

Local SEO For Dentists Tip #8: Add Local Schema Markup To Your Website

Google's Schema Markup Testing Tool

Implement structured data markup (schema) on your website to provide search engines with detailed information about your dental practice, such as your location, business hours, services, and reviews. This can help search engines understand and display your information accurately in local search results. Use Google’s Schema Markup Validator to check if you implemented the schema on your site correctly.

Local SEO For Dentists Tip #9: Create Local Video Content For Youtube And Your Website

A Dental Doctor Filing Engaging Video Content For Local SEO SERPs

Using Youtube to upload local content can also help with local SEO rankings. Below we included some content ideas that can help boost your local visibility:

Dental Treatment Explainer Videos

Create informative videos that explain common dental treatments such as teeth cleaning, fillings, braces, or teeth whitening. These videos can educate viewers about the procedures, showcase your expertise, and establish your dental practice as a reliable source of information in your local area.

Patient Testimonials

Film video testimonials from satisfied patients who have had positive experiences at your dental practice. These testimonials can highlight the quality of your services, build trust with potential patients, and provide social proof to support your local SEO efforts.

Oral Health Tips and Advice

Share practical oral health tips and advice through video content. Topics can include proper brushing and flossing techniques, tips for maintaining healthy gums, or the importance of regular dental check-ups. These videos demonstrate your commitment to patient education and position you as a trusted local dental resource.

Meet the Team

Introduce your dental team through short videos, allowing viewers to get to know the friendly faces behind your practice. Highlight their qualifications, experience, and friendly demeanor to build a personal connection with potential patients in your local community.

Virtual Office Tour

Take viewers on a virtual tour of your dental office. Showcase the comfortable waiting area, state-of-the-art equipment, and sterile treatment rooms. This video can give potential patients a glimpse of what to expect when visiting your practice, helping them feel more comfortable and confident in choosing your services. Title the video with your location keywords to help give it a little boost to your local SEO.

Community Involvement

Document your involvement in local community events, charity drives, or dental health campaigns through video content. Showcasing your active participation in community initiatives can enhance your local reputation and demonstrate your commitment to the well-being of your local area.

Remember to optimize your video titles, descriptions, and tags with relevant local keywords. Promote and share your videos on your website, social media platforms, and local directories to increase visibility and engagement. By creating compelling and locally targeted video content, you can effectively improve your local SEO and attract more local patients to your dental practice.

Local SEO For Dentists Tip #10: Hire Doc Digital SEM To Run A Local SEO Marketing Campaign

A Team of digital marketing experts meeting about a dental marketing project

At Doc Digital SEM, we believe in working with you where you are. That is why we offer affordable dental marketing strategies starting at $250. If you would like to dominate your local search results, Doc Digital SEM is your best digital marketing partner to start increasing your patient volume! 

We offer Google My Business scheduling management, local geo-tag optimization services, PPC management, SEO, Content Marketing, Videography Services, Social Media Management, Marketing Automation, and so much more. 

We are a full-suite marketing agency ready to help you grow your business in an affordable way. Contact us to launch your local SEO for dentists strategy today and see why Doc Digital is a leading provider of Dental Digital Marketing services! 

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