Local SEO For Dermatologists: 10 Tips Dominate Local SERPs

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10 Local SEO For Dermatologists Tips

Local SEO for dermatologists is one of the most cost-effective ways of growing your patient base for your dermatology clinic in 2023. It is a top Dermatology Digital Marketing strategy and is highly recommended for dermatologists with physical locations or service areas. In this guide written by our marketing pros, we will cover 10 tips to dominate your competitors locally!

1. Optimize Your Google My Business For Local SEO Results

Optimizing your Google My Business (GMB) listing is a key step in boosting your dermatology clinic’s online visibility. Here are a few tips on how you can make the most out of your Google My Business profile:

Complete Your Profile

The first step is to fill in every field that Google offers. The more complete your profile, the better. When optimizing your GMB profile, you want to make sure that you have a strong profile strength. Include your practice’s name, address, phone number , website, categories, and hours of operation. 

Ensure To Select The Proper Dermatology Practice Categories For Your Google my Business Profile

When creating a Google My Business (GMB) listing for your dermatology clinic, it is important to select the primary category of “Dermatologist” as it encompasses most general dermatology services. However, Google My Business also allows you to choose additional categories that provide more specific specializations your business may offer.

Consider the following dermatology categories based on the services your dermatology clinic offers:

Dermatologist: A medical doctor specializing in diagnosing and treating conditions related to the skin, hair, and nails. They provide medical and surgical treatments for various skin issues, including acne, eczema, psoriasis, skin cancer, and more.

Skin Care Clinic: A facility that offers a range of skin care services and treatments. This can include services like facials, chemical peels, microdermabrasion, and other non-medical procedures to improve the overall appearance and health of the skin.

Dermatology Center: A comprehensive medical facility dedicated to the diagnosis, treatment, and management of various dermatological conditions. It may provide a wide range of services, from general skin exams to specialized treatments.

Skin Care Specialist: A professional who specializes in providing expert advice and personalized treatment plans for skin care concerns. They may work in a variety of settings, such as spas, salons, or medical offices.

Medical Spa: A facility that offers a combination of traditional spa treatments and medical aesthetic services. In the context of dermatology, medical spas may provide procedures like laser treatments, injectables (e.g., Botox), and other non-invasive cosmetic procedures performed by qualified medical professionals.

Skin Care Physician: A licensed medical doctor who focuses on the diagnosis and treatment of skin conditions. They may work in various settings, including hospitals, private clinics, or research institutions.

Dermatology Clinic: A specialized clinic that primarily deals with diagnosing and treating various skin disorders and related conditions. Dermatology clinics may offer a wide range of services and treatments to address different skin issues.

Skin Clinic: Similar to a dermatology clinic, a skin clinic is a dedicated facility where patients can seek expert advice and treatment for various skin concerns.

Skin Treatment Center: A facility that focuses on providing specific treatments for various skin conditions, such as acne, psoriasis, and other dermatological issues.

Acne Treatment Center: A center specifically dedicated to diagnosing and treating acne-related problems. It may offer a range of treatments like topical medications, oral medications, chemical peels, and other specialized therapies.

Psoriasis Treatment Center: A center specializing in the diagnosis and management of psoriasis, a chronic skin condition. It may offer a combination of medical treatments and lifestyle recommendations to help patients manage their symptoms.

Remember to choose dermatology categories that accurately represent the services provided by your clinic. Accurate categorization can enhance your visibility among individuals searching for specific dermatology services.

Pro Tip: If you are setting up a Google My Business profile for your dermatology clinic for the first time, we recommend referring to our comprehensive guide, “Google My Business for Dermatologists,” which provides step-by-step instructions on setting up your GMB profile.

2. Enhance Your GMB Listing With Dermatology Clinic Photography 

Dermatology Clinic Photography

To make your listing more appealing, be sure to upload high-quality photos that showcase your dermatology clinic. Include images of your clinic, the welcoming front desk area, different treatment rooms and devices, and happy clients receiving treatments. Additionally, consider adding staff photos to provide a personal touch and establish a connection with potential patients.

Use Focus Keywords In Your Business Description 

When crafting your dermatology’s business description, incorporate your focus keywords strategically throughout the description. However, it’s crucial to maintain a natural, readable description. Try to avoid excessive keyword stuffing. Google may penalize your local search ranking if they find your listing spammy. Aim for a balance between incorporating keywords and creating engaging, informative content.

Enable the Booking Feature

If your dermatology practice management software integrates with Google, take advantage of the booking feature provided by GMB. Enabling this booking feature allows patients to book appointments directly through your GMB listing, streamlining the appointment scheduling process and enhancing convenience for potential patients.

Monitor GMB Insights

Keep an eye on GMB Insight features. This valuable free tool provides insights into how patients discover your dermatology listing and their actions after finding it. By analyzing these insights, you can gain a better understanding of your audience and make informed decisions to optimize your listing further.

By following these tips, you can improve your dermatology clinic’s online presence and attract more patients to your practice.

Collect More 5 Star Reviews

Having a high number of positive 5-star reviews greatly increases the likelihood of your dermatology clinic appearing in local search results when people search for a dermatologist in their area. By doing some local SEO research, we can set important marketing goals and metrics that can help us achieve 1st page rankings on local searches.

By going to Google.com, you can search for relevant keywords like “dermatologist near me” or “best dermatology in Fort Lauderdale.” These local searches will help you identify the top-ranking dermatology competitors and the number of reviews they have.

Once you have identified your primary competitors, your goal should be to surpass them in local rankings by accumulating more reviews than them. The primary platform to focus on for collecting 5-star reviews is GMB. However, it is also beneficial to gather reviews on other platforms such as BBB, Yelp, ZocDoc, and other local directories. By doing so, you demonstrate to Google that your dermatology clinic is active and prominent in the local area.

Your top priority should be to build a strong presence on Google My Business as it holds significant weight in influencing search rankings. If you can establish a reputation as a highly-rated dermatology clinic according to Google’s metrics, your listing will be more prominently displayed, ensuring user satisfaction.

3. Update Your Google My Business Regularly With Google Posts

Updating your Google My Business is important for improving your local SEO and increasing your online visibility. While there is no exact formula for how often you should update your profile, it is generally recommended to make updates at least once a week. Another way to know how often you should be posting is to check your competitor’s posting frequency, and adjust your posting schedule accordingly to stay ahead.

Here are some post types to boost your local SEO for Dermatologists:

Google Posts

Use the post feature on your GMB profile to share updates about your dermatology practice, new promotions, offers, events, or blog posts. Making a new post at least once a week keeps your dermatology profile active and engaging.

Upload Geo-Tagged Photos

Local SEO for dermatologists can be improved by uploading new photos regularly to your GMB profile. The trick to boosting your local SEO for dermatologists is to use a tool like GeoImgr to geotag your photos, which helps Google recognize your business’s location and activities. Include photos of your staff, your office environment, before-and-after pictures (with patient consent). 

Pro Tip: You can use tools like One Up to schedule photos in advance for your Google My Business.  

Collecting And Responding To Reviews

The best tip for mastering Local SEO for dermatologists is to collect and respond promptly to all the reviews left on your GMB profile. When replying, talk about the dermatology service and experience provided, and express gratitude to patients for choosing your dermatology clinic. This not only shows your dedication to customer service but also shows to Google that your profile is active.

The trick is to use important keywords when replying to your reviews, or talking about the service performed. This will help Google understand that your dermatology clinic offers this type of service and will show your listing to users who are searching for those services specifically near them. Google can even sometimes bold the search term within the review, see the sample image below:

Use the review replies feature to get a little Local SEO for dermatologists boost! Try it out!

Information Updates

If by any chance you change any contact information such as your operating hours, services, or contact information, update your GMB profile immediately to keep it accurate and reliable.

Remember, Google My Business is not just a listing service but also a platform for engaging with potential and existing patients. By providing fresh content and regular updates, you give people more reasons to interact with your profile and improve your online presence.

4. Add Location Pages On Your Website To Rank For Local Keyword Searches

Location Pages for SEO

Local SEO for Dermatologists can be mastered by utilizing location pages to help rank for local keyword searches. Location Pages are great for local SEO because they are often easier to rank for in search results compared to nationally competitive keywords. 

When optimizing your location pages for local ranking, it is important to include the city and the focus keyword for each location. For example, a location page could be titled “Dermatology Clinic in Miami, Florida.” This page would be specifically optimized for that particular location keyword, letting Google know that your dermatology services are available in that city.

Pro Tip: Use Google Maps Quick Builder to create a Google Maps Location Widget and add it to your location page. This helps Google link your website property to your Google My Business profile. Another great tip is to geotag your dermatology clinic photos on the location page, so that Google can recognize the specific geographic location associated with that location page.

As you expand your dermatology clinic to multiple locations, individual location pages that focus on specific keywords become increasingly more crucial. Local searches for specific services can often reach thousands of monthly searches. Therefore, it is essential to create dedicated pages with keywords that include the “city” and the “specialty dermatology service.” Conduct local keyword research to understand how you can optimize these pages and improve your ranking for relevant local keywords.

5. Try Content Marketing To Increase Domain Authority For Local SEO

Content marketing is a powerful Local SEO for dermatologists strategy that can increase your overall domain authority. It is also an affordable dermatology marketing strategy that provides long-term benefits. Here’s how you can use content marketing to enhance your local SEO for your dermatology practice:

Dermatology Blogs That Include References To Your Locations

Regularly publish blog posts about dermatology tips, treatments, and services you offer. Each blog post adds more content for search engines to index, which helps you rank for additional keywords and strengthens your overall domain authority. Once you become a topical authority, it becomes even easier to rank for local keywords!

Quality Content

Focus on creating unique, well-researched, and informative content. Prioritizing quality over quantity sets you apart from other dermatology competitors and increases the likelihood of other websites linking back to your blog content, resulting in a boost in your domain authority.


Incorporate relevant local and dermatology-related keywords naturally into your content. This can improve your ranking in local search results and help readers understand your content better.

Link Building

Use your dermatology content to build links. Write guest posts on reputable dermatology-related blogs or offer your content as a resource to local organizations. Backlinks from high-authority sites enhance your domain authority.

Regular Updates

Keep your content up to date. This not only provides current information for readers but also aligns with search engines’ preference for fresh content.

Increasing your domain authority consistency and time. Prioritize creating valuable content that delivers meaningful benefits to your audience. As your domain authority grows, you can expect improvements in your local SEO rankings.

6. Harness The Power of Local Directories And Local Citations

Local SEO for dermatologists can be achieved by listing your dermatology clinic in local directories. Here are some important local directories where you should highly consider listing your dermatology clinic:

  • Yelp
  • Bing Places for Business
  • Facebook Business
  • Yellow Pages
  • Healthgrades
  • Better Business Bureau (BBB)
  • ZocDoc

Remember to ensure that your listings in these directories are accurate and consistent across all platforms. Providing detailed and up-to-date information, along with positive reviews from satisfied patients, can significantly improve your local SEO and attract more patients to your dermatology clinic.

Pro Tip: There are over 100+ local directories that you can list your dermatology clinic. At Doc Digital SEM, we offer manual local listing services to over 100+ directories for a flat fee of $350. This is highly recommended Local SEO for dermatologists strategy if you have’t listed your dermatology practice in any local directories. Do not pass up on having over 100 juicy backlinks from authoritative local directory websites. This is a great strategy to increase local SEO rankings for your dermatology practice.

7. Do A Local Press Release

Press Release for Local SEO

If you have never done a press release, now is the time to do it! Press releases are a great local SEO for dermatologists strategy that can be beneficial for your local SEO and rankings. Here’s how a press release can help your local SEO:

Increased Online Visibility

When you distribute a press release, it can be picked up by various online media outlets, increasing the visibility of your dermatology office in the local community. This leads to more online mentions and potential backlinks to your website, which can positively improve your local SEO for dermatologists strategy.

Local Citations

A press release often includes your dermatology office’s name, address, phone number, and website (NAP+W). Consistent citations across different media outlets can contribute to building a strong local SEO presence. Search engines, like Google, consider these citations when determining local search rankings.

Brand Awareness

Local SEO for dermatologists includes brand awareness! Press releases help raise awareness about your dermatology office in the local community. When people come across your press release, they become familiar with your brand, leading to increased recognition and potential word-of-mouth referrals.

Authority and Credibility

A well-crafted press release can position your dermatology office as an authority in the local dermatology industry. It allows you to highlight your achievements, expertise, community involvement, or any unique aspects of your practice. This can improve the credibility of your brand and attract potential patients.

Local Media Coverage

Press releases have the potential to catch the attention of local media outlets, such as news websites, magazines, or newspapers. If a media outlet decides to cover your story, it can provide valuable exposure to your dermatology office and significantly enhance your local SEO efforts.

Backlink Opportunities

When media outlets cover your press release, they can sometimes include a link back to your website! These backlinks from authoritative and reputable sources can improve your website’s domain authority and local search rankings.

Overall, a well-executed local press release can help your dermatology office gain visibility, credibility, and improved local search rankings, contributing to the growth of your dermatology clinic.

8. Add Local Schema Markup To Your Website Pages

Google's Schema Markup Testing Tool

Implement structured data markup (schema) on your website to provide search engines with detailed information about your dermatology practice, such as your business hours, location address, dermatology services, and reviews. These pieces of information can help search engines understand and display your information accurately in local search results. Use Google’s Schema Markup Validator to check if you implemented the schema on your site correctly.

9. Create Local Video Content For Youtube And Your Website

A great local SEO for dermatologists strategy is using Youtube to upload dermatology  video content that includes your location information in the video description. Below we included some content ideas that can help boost your local visibility:

Dermatology Treatment Explainer Videos

Create informative videos that explain common dermatology treatments such as facials, botox and fillers, skin issues and treatments available, or dermapen treatments. These videos can educate viewers about the procedures, showcase your expertise, and establish your dermatology practice as a reliable source of information in your local area.

Patient Testimonials

Local SEO for dermatologists can be done by filming video testimonials from satisfied patients who have had positive experiences at your dermatology practice. These testimonials can highlight the quality of your services, provide social proof, and build trust with potential patients to support your local SEO for dermatologist efforts.

Oral Health Tips and Advice

Share practical oral health tips and advice through video content. Topics can include proper facial cleaning techniques, tips for maintaining healthy and soft skin, or the importance of regular dermatology check-ups. These videos demonstrate your commitment to patient education and positions you as a trusted local dermatology resource.

Meet the Team

Introduce your dermatology team through short videos, allowing viewers to get to know the friendly faces behind your clinic. Highlight their experience, qualifications and friendly demeanor to build a personal connection with potential patients in your local community.

Virtual Office Tour

Local SEO for dermatologists can be done by adding virtual tours to your website and Youtube. Take viewers on a virtual tour of your dermatology office. Showcase the comfortable waiting area, sterile treatment rooms, and state-of-the-art equipment. This video can give potential patients a glimpse of what to expect when visiting your dermatology clinic, helping them feel more comfortable and confident in choosing your services. 

Pro Tip: Make the video title to include your location if it is relevant like the virtual tour. This  location keywords will help you get a little boost to your local SEO.

Remember to optimize your video titles, descriptions, and tags with relevant local keywords. Promote and share your videos on your website, social media platforms, and local directories to increase visibility and engagement. By creating compelling and locally targeted video content, you can effectively improve your local SEO and attract more local patients to your dermatology practice.

10. Hire Doc Digital SEM To Run A Local SEO For Dermatologists Marketing Campaign

Doc Digital SEM Marketing Agency

At Doc Digital SEM, we believe in working with you where you are. That is why we offer affordable dermatology marketing strategies starting at $250 for Local SEO. If you would like to dominate your local search results, Doc Digital SEM is your best digital marketing partner to start increasing your patient volume for your dermatology clinic! 

We are a full-suite digital marketing agency offering specialized services in Medical Marketing. In our wheelhouse of medical marketing services, our Dermatology Marketing Services stand out. Our time-tested digital marketing strategies have helped many dermatology clinics increase their ROI on marketing spend like no other agencies have been able to do. 

Contact us to launch your local SEO for dermatologists strategy today and see why Doc Digital SEM is a leading provider of Dermatology Digital Marketing services! 

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