Freakin Fitness
Case Study

A one-of-a-kind functional fitness gym providing group classes, personalized training, nutrition programs, competitive events, and more!

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Freakin Fitness is one of the fastest growing gym concepts in South Florida. They offer multiple gym services under one roof at a very affordable price.

Their project included multiple services including SEO, Google Ads, Facebook Ads, Web Design and Development, CRM Integrations, Automations, Email Marketing, and much more.

Our goal with this project was to launch a multi-level marketing strategy through different phases to achieve the most results within Freakin Fitness’s budget.

Phase One: Included ad management, advanced analytics tracking, email marketing, and local SEO. Our immediate goal was to increase month of month revenue for Freakin Fitness.

Phase Two: Included rebuilding their website, integrating their website forms with their newly launched Monday CRM, creating a sales funnel for their team to manage incoming leads, shooting branded high-quality videos, and creating a scalable solution for every new gym location being added.

The Results

Local SEO

When we took on Freakin Fitness’s marketing, our first goal was to increase lead generation any way possible. 

We launched an email marketing campaign to their current user base to collect over 300+ reviews between Facebook, Google, and Yelp.

We also optimized their Google My Business and raised their local ratings for their main Weston location from 30 reviews to 140+ 5 Star reviews!

High Converting Website

When designing Freakin Fitness, we wanted to create an experience where every scroll motivated a user to want to join their gym. We used easy to fill forms, important call-outs, friendly design, reputation highlights, and much more to achieve this.

Every touchpoint on the website was created with conversions as the goal for the page.

Their site had a dramatic increase in form fill conversions, increase in lead quality, increase in phone calls, and increase in time spent on website.

Immersive Content

Content is KING! Our team did a total content make over when rebuilding the Freakin brand, we scheduled photo shoots with the coaches, filmed their top events, filmed testimonials with their happy clients, and created a promo video to use in their Facebook advertising! 

Multi-Location Management

Freakin Fitness, a rapidly expanding gym, required a website that allowed for swift and seamless integration of new locations into their sales pipeline. Our team delivered a scalable solution that enables seamless integration of new gyms and schedules, while directly integrating with their existing Zen Planner tool and Monday CRM system.

Advance Analytical Reporting Mock Up

Advanced Analytics

Freakin Fitness wanted to prioritize data collection to showcase to investors and for informed decision-making. Their thorough analysis of marketing performance enabled them to allocate their budget wisely to maximize results.

We setup multiple tracking platforms such a Google Analytics, Facebook Pixel, and CallRail to ensure every lead can be attributed to the right source! 

FREE Digital Marketing Analysis*

*(Valued At $1,500)

Our Website Design Ethos

Simple. Clean. Converting.


A website showcases your brand, craft, and story. We know from experience how beautiful designs play a role in a user choosing a brand. That's why all of our sites are built with elegance and beauty.

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We don't just create pretty designs - we craft intuitive digital experiences that leave your users desiring more, with easy paths to conversions at every touch point.

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We focus on speed - creating lightning-fast digital experiences that ensures no leads are lost due to slow load time, while also supporting your SEO goals.

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When developing your website, our goal is to always create a scalable site that will integrate with all of your internal tools such as CRMs, task management systems, & more.

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Data is KEY. When we set up your website, we ensure your site has the capability to granularly track traffic and collect data so you can use that data to make better marketing decisions.

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Busy websites don't convert. We tone down the noise and design websites that communicate your brand's message effectively while maintaining the highest level of design & CRO.

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Website structure is the framework for a successful SEO campaign. When building your site, we create every page with the intent to create a high ranking site

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We create websites that fit your brand. We match your brand's tone, colors, fonts, and much more. Our branding experts will take your site to the next level.

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What Our Clients Are Saying

Logan Kaufman, VP of Freakin Fitness

Thanks to Doc Digital SEM, the client saw a 60% increase in foot traffic.

The team delivered tasks on time and always followed through with their objectives. They also fixed issues right away.

Overall, their resources were highly responsible, resulting in a successful partnership.

Freakin' Nutrition

Logan Kaufman, VP
Thomas The Train From Kaikki Store Leavings Us A Review

Doc Digital SEM helped us with our SEO rankings for our E-com store.

They guided us on how to structure our products, content, and increase our overall sales by 350%.

We are very grateful for the team at Doc Digital SEM! We highly recommend hiring them!

Kaikki Store

Clezio Rocha, CEO
John Chavez, CEO of Sublime Pools & Spa leaving a 5 star review for Doc Digital SEM's Marketing Services.

I was skeptical about SEO at first, and then I saw my traffic start growing month after month, especially during our busy season.

Doc Digital SEM is the real deal and they are willing to work with you where you are at. We grew our budget over time and now they handle all our PPC ads and SEO.

Sublime Pools & Spa

John Chavez, CEO

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