Therapeutic Scuba Case Study
A non-profit project that aims to be the main resource for the entire adaptive scuba community and beyond.
PROJECT SERVICES
PROJECT OVERVIEW
Therapeutic Scuba is a non-profit organization with a vision to bring the adaptive scuba community together through training, education, scuba experiences, therapy and research. To do this, they needed to build a registry that allowed users to search and find scuba instructors, scuba organization, adaptive divers, and support divers around the world based on their location and/or location preferences!
We built Therapeutic Scuba’s their website, did a brand makeover, created a directory where users can do exactly that, set up internal automation systems for inbound lead management, and set up their email marketing platform. Check out some of the project highlights below!
The Results
Intuitive Search
We created a search filter that was intuitive and easy to use, utilizing location, instructor type, and advanced filters for specific cities, radius and zip code!
The registry now hosts hundreds of instructors, dive centers, and more for users to find and contact easily.
Resource Library
Therapeutic Scuba wanted to also host a extensive library featuring top articles about adaptive scuba and the medical benefits of scuba diving with any abilities.
This resource library contained useful peer-reviewed articles that helped students in the field of research easily find articles regarding their topic of interest.
High Converting Programs
When we met with Therapeutic Scuba, they were looking to organize their programs and create interest groups for each of program according to their target demographic.
We worked with them to design high-converting landing pages for each of their programs that connects with their CRM & Email Marketing platforms. Our UX & UI team created a seamless user experience from start to finish.
SEO
When rebuilding the site, our team fixed multiple broken links and redirected 404 pages to existing pages.
We also rebranded the domain and improved search rankings by 300% just by simply designing the website to be SEO friendly.
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