Should I Hire An SEO Agency? Pros and Cons.

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Hiring an SEO agency can be a hefty investment for many businesses. Despite it being one of the best ways to increase online exposure, it can take a large initial investment before seeing any tangible results. Wether you are considering to hire a Freelance SEO expert, or hire an experienced SEO agency, understanding the pros and cons will help you decide if SEO is worth the investment for you and your business.

Important Statistics Regarding SEO

SEO Stats on a computer

When comparing if SEO is the right marketing initiative for your business, it is important to understand how SEO impacts a businesses’s online visibility:

Market Dominance

Google is the leading search engine globally, holding a market share of over 90% in many countries. In the United States, for example, Google’s market share is around 92.96% (StatCounter, August 2021).

Organic Search Traffic

Organic search results on Google drive a significant portion of web traffic. In fact, organic search accounts for approximately 53% of all website traffic (BrightEdge, 2021).

Click-Through Rates (CTR)

The first position in Google’s search results receives a higher CTR than any other position. On average, the first result on Google’s SERP gets around 28.5% of clicks, while the second result receives about 15.7% (Advanced Web Ranking, 2021).

Local SEO

Local searches are highly relevant, with 46% of all Google searches having local intent. This makes local SEO important for businesses looking to attract nearby customers (HubSpot, 2021).

Voice Search

Voice search is on the rise, with more people using voice-activated devices. Around 27% of the global online population uses voice search on mobile (Statista, 2021).

Featured Snippets

Websites that appear in featured snippets, the “position zero” at the top of search results, can experience a significant increase in click-through rates and visibility (Ahrefs, 2019).

Content Quality

High-quality, informative, and relevant content is essential for SEO success. Long-form content tends to rank better, with the average first-page result having over 1,447 words (SEMrush, 2019).

What Does An SEO Expert Do?

If you are looking to hire an SEO freelance expert, understanding what their role is will help you collaborate with them to maximize your marketing effort. Typically, an SEO freelancer can help with the following:

  • Keyword Research: Identify relevant keywords and phrases that potential users are likely to search for.
  • On-Page Optimization: Optimize website content, meta tags, headings, and images to align with selected keywords.
  • Technical SEO: Ensure the website is technically sound, including optimizing site speed, mobile-friendliness, and improving site architecture.
  • Content Strategy: Develop and execute a content strategy that focuses on high-quality, informative, and engaging content to attract and retain users.
  • Link Building: Build high-quality backlinks from reputable websites to improve domain authority and search engine rankings.
  • Competitor Analysis: Analyze competitor strategies and identify opportunities to outrank them.
  • Monitoring and Analytics: Utilize tools like Google Analytics to track website performance, analyze user behavior, and adjust strategies accordingly.
  • Algorithm Updates: Stay updated with search engine algorithm changes (e.g., Google updates) and adapt strategies to maintain or improve rankings.
  • Local SEO: Optimize for local searches, including managing Google My Business listings and obtaining local citations.
  • User Experience (UX) Enhancement: Improve website navigation, mobile responsiveness, and overall user experience to reduce bounce rates and increase user engagement.
  • Reporting: Provide regular reports on key performance metrics, such as organic traffic, keyword rankings, and conversions, to measure SEO success.

Hiring an SEO freelancer may be more affordable than hiring an agency depending on his level of expertise. However, an SEO expert may be limited to only being able to do SEO work.

If there are required design changes to your site, new landing pages that need to be added, or service pages that need rework, you may have to hire an additional marketing professional.

Hiring a Full-Suite Digital Marketing Agency on the other hand will be able to handle everything digital marketing related for your brand or business.

What Type of Businesses Benefit The Most From SEO Agencies?

A local business owner that is a woman at her local bread store smiling.

Businesses in various industries can benefit from SEO agencies, but some specific types of businesses tend to benefit the most. These include:

  1. E-commerce Stores: Online retailers rely heavily on organic search traffic. SEO agencies can optimize product pages, improve site structure, and enhance user experience to drive sales.
  2. Local Businesses: Local SEO is crucial for businesses like restaurants, salons, dentists, and retail stores. SEO agencies can help them appear in local search results and on map listings.
  3. B2B Companies: Businesses that sell products or services to other businesses can benefit from SEO to reach decision-makers and influencers searching for solutions.
  4. Professional Services: Law firms, healthcare providers, financial advisors, and consultants can benefit from SEO to establish authority and attract clients seeking specialized services.
  5. Medical Clinics: Medical clinics can usually benefit the most from SEO. Medical SEO helps medical practices increase local and national brand authority by providing answers to complicated questions.
  6. Software and Technology: Tech companies can benefit from SEO to showcase their software solutions, products, and services to businesses and individuals.
  7. Manufacturers and Industrial Companies: B2B manufacturers can use SEO to reach potential distributors, partners, and clients searching for industrial products and services.
  8. Restaurants and Cafes: Local eateries can benefit from local SEO to attract diners searching for nearby dining options.

While these businesses stand to benefit significantly from SEO agencies, it’s essential to recognize that SEO can be valuable for almost any type of business looking to establish a strong online presence, increase visibility, and attract a targeted audience. The specific strategies employed by SEO agencies will vary based on the unique goals and needs of each business.

When Should You Not Invest In An SEO Agency?

A pretty woman with blue eyes saying no to SEO services.

Reasons that you may not want to invest into an SEO agency include:

Budget Constraints: SEO is a long-term investment. If you are on a tight-budget, then hiring an SEO agency may not be the best move. If you are looking to hire an SEO agency, you should be prepared to commit to a minimum 6-month SEO strategy. We also recommend to compare results on a quarterly basis for the first 6 months to see accurate growth data.

Your A Start-Up: SEO for a brand new website can take anywhere from 6-12 months to see any ranking movements. This, of course, depends on your niche and competition. Typically, a new site will experience no search rankings for a few months until they are out of what SEOs refer to as Google’s Sandbox. This is kind of like a probation period for brand new sites that limits your website to rank high for keywords. This is because Google considers older pages to be more authentic based on rankings. You will typically see spontaneous large spikes of increased rankings once this hold is lifted.

There Is No Search Volume For Your Business: If your business is very niche and your keywords do not have keyword search volume, then SEO may not be the best investment for you. In this case, using an advertising platform such as Facebook or TikTok may be a better investment to drive brand awareness.

Benefits To Hiring An SEO Agency

Hiring an SEO agency can supercharge your online presence. Their expertise in optimizing websites and staying ahead of search engine trends can lead to increased organic traffic, higher search engine rankings, and improved visibility. Plus, it frees up your time to focus on what you do best – running your business. With their tools, strategies, and data-driven approach, SEO agencies are your ticket to unlocking the full potential of your online presence.

Cons of Hiring An SEO Agency

While SEO agencies can offer valuable expertise, they also come with potential drawbacks. One significant concern is cost, as professional SEO services can be relatively expensive. Other drawbacks include:

  1. Cost: SEO agency services can be costly, making them less accessible for small businesses with limited budgets.
  2. Loss of Control: Businesses may have less control over the day-to-day SEO activities when working with an agency compared to an in-house team.
  3. Communication Challenges: Effective communication between your business and the agency is crucial. Misunderstandings can lead to less effective strategies.
  4. Might Take A Try or Two Before Finding the Right Fit: Choosing the right SEO agency requires research and due diligence to ensure they align with your business goals and values.
  5. Long-Term Commitment: SEO is often an ongoing process. Many SEO Agency require a long-term contract, which can be limiting.
  6. Lack of Immediate Results: SEO efforts may not yield immediate results, and it can take some time to see significant improvements in rankings and traffic.

Ultimately, the decision to hire an SEO agency should consider both the advantages and these potential challenges.

Hire Doc Digital SEM To Deliver Premier SEO Services

Should I Hire An SEO Agency

Doc Digital SEM is a leading SEO agency that specializes in Medical Marketing. Our team of medical marketing experts are second-to-none when it comes to making sure your medical practice or local business has the visibility it deserves. Our team has over a decade of marketing experience, and has worked with hundreds of businesses to increase their online visibility. Contact one of our digital marketing experts to see how we can craft you an SEO campaign that will deliver you RESULTS!

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